Embedded Files
Cross-media production target audience (for music video and magazine): A primarily 16–25-year-old middle and upmarket media literate audience.
Music Video: You work for an independent media production company. You have been given the task of producing a three-minute music video for a narrative song by a fictional band/artist signed to Beggars Group, and two pages for the working website for the band/artist.
Magazine: You work for an independent media production company. You have been given the task of producing the front cover and contents page(s) of the first two editions of a new film magazine that is being launched by Bauer and two pages for the working website for the magazine.
Television: You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a new sci-fi or horror television drama series for Netflix and two pages for the working website for the programme. The opening sequence must include the title sequence.
Key Dates
Key Dates
Date for completion of pre-production and research tasks and Statement of Intent: Monday 5th June 2023
Date for first draft (main product only): Friday 14th July 2023
Date for second draft (both products): Friday 24th November 2023
Date for final submission (for marking): Monday 5th February 2024
Task 0: Set up a google site
Task 0: Set up a google site
This year, we have decided to incorporate the use of a Google site as a means of tracking your progress through the NEA, and we believe that this approach offers several benefits such as its automatic saving feature, which ensures that any progress you make towards completing the NEA will be safely stored and readily accessible at all times. Think of this as a blog to keep all of your documents together. It is not the website element of the NEA (this is done on a platform called WIX).
Right-click, and then click more.
Select 'Google Site'.
Choose a theme from the right-hand side; the design of this site will not be marked. Alternativley, make your own theme by clicking custom.
The header on the home-page needs to have your full legal name followed by a comma ( , ) and then your candidate number. Beneath this, you need to put down Presdales School, 17267.
Ensure the top left corner also needs to have your full legal name followed by a comma ( , ) and then your candidate number.
6. Next, you need to make the three relevant pages. Do this by clicking the + button at the bottom of the bar on the right-hand site and adding the following pages:
Research
Planning
Statement of Intent
Outcomes
You will need to complete your tasks and house them within the relevant page of your google site.
Research Task 1: Understanding the genre
Research Task 1: Understanding the genre
Create a page summarising your understanding of the genre.
Present this in your research page of your google site, labelled as Understanding genre.
Music Video
Music Video
Include:
definition of a narrative song
examples of narrative songs
genre conventions
Magazine
Magazine
Include:
definition of a film magazine
examples of film magazines
genre conventions
Television
Television
Include:
definition of a sci-fi or horror
examples of sci-fi or horror dramas
genre conventions of each one - you do not have to decide which genre you will work in at this stage
Research Task 2: Institution research
Research Task 2: Institution research
Conduct research into the institution which will produce your product.
Present this in your research page of your google site, labelled as Institution research.
Music Video
Music Video
Beggars Music Group
Include:
research into artists currently signed to the label
mission statement and aims of Beggars music group
services offered to clients and audiences
their use of social media.
Magazine
Magazine
Bauer
Include:
research into magazines produced by the publisher
mission statement and aims of Bauer
services offered to clients and audiences
their use of social media.
Television
Television
Netflix
Include:
research into sci-fi or horror dramas produced by Netflix
mission statement and aims of Netflix
services offered to clients and audiences
their use of social media.
Research Task 3: Existing product analysis
Research Task 3: Existing product analysis
Research two existing media products for your chosen brief and deconstruct them.
One of your analysis must be an audio-visual essay.
Present this in your research page of your google site, labelled as Existing product analysis.
Music Video
Music Video
Analysis of two music videos.
Include:
media language and representation analysis with detailed textual examples
how audiences are targeted, through themes, issues and media language
links to social and/or cultural contexts
information about the success/relevance of the final product.
Examples of music videos to analyse:
SZA - Kill Bill
Somebody's Child - We Could Start A War
Arlo Parks - Black Dog
Taylor Swift - The Man
Taylor Swift - You Belong With Me
Dermot Kennedy - Outnumbered
Hozier - Take Me To Church
Lewis Capaldi - Before You Go
Sam Fender - Dead Boys
Glass Animals - Youth
Madonna - Like A Prayer
Robbie Williams - Angels
Robbie Williams - Feel
Rihanna - We Found Love
Katy Perry - California Gurls
Black Eyed Peas - Where is the love?
Seafret - Atlantis
One Direction - Story of my life
John Newman - Love me Again
Camilla Cabello - Havana
Magazine
Magazine
Analysis of two magazine covers and contents pages.
Include:
media language and representation analysis with detailed textual examples
how audiences are targeted, through technical magazine conventions
links to social and/or cultural contexts
information about the success/relevance of the final product.
Examples of magazines to analyse:
Major Publishers:
Empire Magazine (Bauer)
Total Film (Future plc)
Little White Lies (TCOLondon)
Minor/Indie Publishers:
Sight & Sound (BFI)
The Hollywood Reporter (Global)
Screen International Magazine (Media Insight)
Cineaste
Television
Television
Analysis of two (3 minute) opening extracts from existing sci-fi or horror dramas on Netflix.
Include:
media language and representation analysis with detailed textual examples
how audiences are targeted, through themes and media language
links to social and/or cultural contexts
information about the success/relevance of the final product.
Examples of openings to analyse (some are non-English Language so watch with subtitles!):
Sci-fi Dramas:
Wednesday, S1 E1
The Umbrella Academy, S1 E1
Archive 81, S1 E1
The I-Land, S1 E1
The Mist, S1 E1
The OA, S1 E1
V Wars, S1 E1
Horror Dramas:
The Haunting of Bly Manor, S1 E1
Teen Wolf, S1 E1
Marianne, S1 E1
The Girl in the Mirror, S1 E1
Typewriter, S1 E1
iZombie, S1 E1
Research Task 4: Existing website analysis
Research Task 4: Existing website analysis
Research two existing websites for the genre and form of your chosen brief and deconstruct them. Your analysis must include screenshots.
Present this in your research page of your google site, labelled as Existing website analysis.
Music Video
Music Video
Analysis of two corresponding artist/band websites.
You need to screenshot different pages and include:
media language deconstruction how audiences are targeted, through the media language
link to artist wider catalogue/recent hits
other use of generic conventions of music websites - i.e. how social media is used.
Magazine
Magazine
Analysis of two corresponding magazine websites.
You need to screenshot different pages and include:
media language deconstruction how audiences are targeted, through the media language
link to the current edition or past editions of the magazine and how this is presented
other use of generic conventions of magazine websites - i.e. how social media is used.
Television
Television
Analysis of two corresponding television micro pages.
You need to screenshot different pages and include:
media language deconstruction how audiences are targeted, through the media language
how characters and episodes are presented
other use of generic conventions of television websites - i.e. how social media is used.
Research Task 5: Digital convergence
Research Task 5: Digital convergence
Compile a research page on your understanding of digital convergence and its use in the form of media for your chosen brief.
Present this in your research page of your google site, labelled as Digital convergence.
Music Video
Music Video
Include:
definition of digital convergence
how it is commonly used within your chosen platforms (e.g. music videos)
how it could be used in your final product (e.g. charity synergy, social media, merch etc.)
a specific example of good digital convergence you have found within your wider research.
Magazine
Magazine
Include:
definition of digital convergence
how it is commonly used within your chosen platforms (e.g. magazines)
how it could be used in your final product (e.g. charity synergy, social media, merch etc.)
a specific example of good digital convergence you have found within your wider research.
Television
Television
Include:
definition of digital convergence
how it is commonly used within your chosen platforms (e.g. television)
how it could be used in your final product (e.g. synergy, social media, merch, product placement - it needs to be clever! etc.)
a specific example of good digital convergence you have found within your wider research
Planning Task 1: My initial ideas
Planning Task 1: My initial ideas
Begin planning your initial ideas. Expand upon some ideas and think about how your research can complement the realisation of this idea. You should map at least 5 ideas.
You can:
either write your mind map on paper and then scan it and upload it to your google site
or write a few paragraphs exploring your current ideas.
Present this in your planning page of your google site, labelled as My initial ideas.
Planning Task 2: Development of ideas
Planning Task 2: Development of ideas
Develop two ideas (from your initial ideas) further.
This could be by experimenting with some shots or by playing around on photoshop with fonts.
Write a short ‘diary style’ entry giving your thoughts and evaluating each idea. This is really important as it shows the examiner your thought process.
Present this in your planning page of your google site, labelled as Development of ideas.
Music Video
Music Video
Possible development:
creating various sketches of logo for the artist or experimenting with fonts for the artist name and song title
planning key locations for each concept
writing the story for a music video and making sure it follows Freud's 3-Act structure.
Magazine
Magazine
Possible development:
creating various sketches of the masthead and deciding on colourways
practice photo shoots (speak to Art/Photography department to arrange use of facilities)
writing about your ideas extensively.
Television
Television
Possible development:
creating various sketches of logo for the television show
planning key locations for each concept
writing about the concept and how it will work in practice
beginning to design the title sequence
planning casting decisions.
Planning Task 3: House style planning
Planning Task 3: House style planning
Develop the house style of your product. This should include:
the logo (design this on photoshop)
colour ways
fonts you
how you intend to use any other design elements you wish to include.
If you intend to have ‘merch’ on your website, it may be a good idea to design these elements now to help you save time later on.
Once you have designed these elements, upload them to your google site and write a short ‘diary style’ entry giving your thoughts about how this task went.
Present this in your planning page of your google site, labelled as House style.
Pre-production Task
Pre-production Task
Music Video:
Page updated
Report abuse