Lesson 2

Street magazine

Homeless people buy for £1.50 and sell for £3 - making £1.50 in profit.

To give homeless people and tangible way of earning an income - 'A Hand Up not a Hanout'

Started selling in Sainsbury’s, Coop, Asda and other local newsagents.

The target audience for the magazine is described as being 72% ABC1 and 43% A/B. The ABC1 demographic is a socio-economic classification in the UK, which refers to people in managerial, administrative, or professional occupations, while the A/B demographic includes those in higher supervisory or technical roles. This suggests that the magazine is aimed at a relatively affluent and well-educated audience. 

Meanwhile, the audience for The Big Issue is described as being "young at heart, educated and loyal". The fact that slightly more women than men read The Big Issue suggests that the magazine may have a slightly more female-oriented focus or may cover topics that are of particular interest to women. The age demographic of 60% of readers being between 18 and 49 suggests that The Big Issue is aimed at a younger audience, who are likely to be interested in social and political issues, as well as cultural topics such as music, film, and literature.

The Big Issue is a UK-based street newspaper that is sold by homeless and vulnerably housed people, who are referred to as 'vendors'. These vendors purchase the magazine for a reduced price (£1.50) and then sell it on the streets at a higher price (£3), keeping the difference as their income.

The Big Issue is a UK-based street newspaper that is sold by homeless and vulnerably housed people, who are referred to as "vendors." These vendors purchase the magazine for a reduced price and then sell it on the streets at a higher price, keeping the difference as their income. The vendors who sell The Big Issue come from a variety of backgrounds, and many have experienced homelessness or other forms of social exclusion. The magazine provides a way for these individuals to earn an income and regain their independence, while also offering them support, training, and access to services that can help them to improve their situation.

Empowerment: The slogan emphasises the idea of giving a 'hand up' to individuals with TBI, rather than simply giving them a 'handout'. This representation highlights the importance of empowerment and encouraging individuals with TBI to take control of their lives and work towards self-sufficiency. 

Dignity: By providing a 'hand up' , rather than a 'handout' , the slogan suggests that individuals with TBI should be given the opportunity to work towards their own goals and achieve their own success. 

Independence: By providing individuals with TBI with the tools and resources they need to succeed, the slogan suggests that they can become more independent and self-sufficient.

• distant skyline of London with a focus on the parlimentary background shows migrant's separation from the government especially after Brexit

• using Paddington as a representative for migrants who are British. Shining a positive light on migrants in Britain. 

• the syntax error in the main coverline 'Migrant British Icon' - migrant being used first emphasies this is his identity, before being a British icon

• use of satire to represent Brexit as childish - use of children's icon, Paddington

• political viewpoint is ambigious but there is a slight hint to the EU flag through the yellow and blue colour scheme; the ambigious approach fits with their ABC1 audience who have a high cultural capital and are culturally loterate so will understand the purpose of these intertextual references