A cross-production creative piece of work, involving; research, pre-production and production of a media product.
You will also complete a statement of intent to outline your ideas before you start making the product.
There is a choice of briefs from the following media forms: Magazine, Television and Music Videos.
Everyone will create an accompanying website which must link to the main product.
There are 60 marks available and the whole NEA is worth 30% of your total Alevel Media grade.
Digital convergence refers to how linked your two products are through a sense of branding, call to actions and other features that cross-promote the two media products. There are 10 marks available for this.
As it requires lots of independence, you need to be on task every lesson in order to have a near enough finished product by the end of Year 12.
You need to be very organised and complete all tasks by the deadline in order to ensure you are making the most of individualised feedback sessions and software demonstration classes.
If you do not pull your weight this year, you will have to attend after school catch-up sessions next year!
Unfortunately no. The exam board does not permit anyone to work in groups as historically, some people failed to complete the work required by their group. Working individually gives you more control and you don’t have to rely on anyone!
NO FOUND IMAGES ARE ALLOWED. All of the video footage in a music video or images in a magazine must be taken by you. You must not use images from online.
MUSIC VIDEO:
At least TWO different locations for the narrative.
A studio performance with instruments OR artist lip-syncing on location.
At least TWO different characters (the more pluralistic and diverse, the better).
Two social groups defined by AGE, GENDER, RACE, SEXUALITY etc.
Song title card and small logo (can be animated)
Band/artist title card (can be animated)
Synergy: Link with charity that is relevant to your cause.
WEBSITE
30 seconds of ADDITIONAL audio-visual content DIFFERENT from the music video (eg. Behind the scenes or interview with artist/band about the key message in the music video).
Nav-Bar with TWO pages and the same logo as MV; Homepage AND a ABOUT ME/US or Store page.
Homepage to include tour dates, impressive picture of artist and short bio, a copy of the music video, album cover mockup and explain the anthem - make the audience get involved - can you do a quiz?
Second page must include relevant conventions for that type of webpage.
MAIN MAGAZINE:
AT LEAST TWO FRONT COVERS and TWO CONTENTS PAGES.
AT LEAST FOUR-FIVE different images, stylised differently in different locations.Both covers should feel different but have consistent branding across the two editions.
Magazine conventions on front cover; masthead, coverlines, barcode, edition number, main cover line. Front cover should include at least 5 different cover lines, one of which must be the main cover line. The fictional website address must be present on the front cover (eg.lifestyle.uk)
Magazine conventions on contents page; letter from the editor, contents layed out with big page number, sell line and a little further info, column layout, range of imagery.
At least TWO different characters (the more pluralistic and diverse, the better).
Two social groups defined by AGE, GENDER, RACE, SEXUALITY etc. (eg. could you do a lifestyle magazine for how to be a single dad?)
WEBSITE
30 seconds of ADDITIONAL audio-visual content (eg. digital editor letter welcoming to this edition, with some images interspersed between the letter being read out).
TWO additional images to what was used in the magazine.
Nav-Bar with TWO pages and the same logo as mag; Homepage AND a ABOUT US / a feature page on one of the stories from the front covers.
Homepage to include picture of the editor, small introduction to the magazine, graphics and typography interplay etc.
Second page must include relevant conventions for that type of webpage.