Advertising

Overview

This element of the course is assessed in Section B of Paper 1: Media Messages however the skills gained in this unit are fundamental in understanding how meaning is constructed in print media products, specifically advertising. You will learn how advertisers construct their advertisements in order to create a lifestyle in which audiences desire to attain, specific genre codes and conventions as well as the socio-cultural contexts in which different adverts are produced. In addition, you will learn how different representations are constructed through media language and intertextuality.