Once teams develop a deep understanding of the causes that drive the problem and craft a well specified problem statement, they should answer:
If real improvement in our problem were to occur, what would be happening?
Teams should consider:
Which metrics would to a signal that change was occurring?
How large a change would constitute meaningful improvement?
What is the timeline over which they expect a change will occur?
Two tools can help teams define their aims. The first focuses on framing Aim statements, commonly used in continuous improvement processes like improvement science. The second focuses on SMART Goals, supported by the University of California SMART Goals guide. Either tool can be useful - the important thing is to work together to set clear, attainable, and measurable improvement goals.