Boys & Girls Club Fall Fundraiser

October has arrived, and so has our annual fall fundraiser supporting Boys & Girls Clubs of America (BGCA)! Through our Judgement Free Generation® initiative, which combats bullying faced by today’s youth by fostering an environment of kindness, encouragement, and empowerment, every dollar donated from October 1-31 will fund programming and academic scholarships aimed to empower youth to lead with kindness and create a more accepting and inclusive world. 

As a reminder, our challenge is for each club in the U.S. and Puerto Rico* to raise a minimum of $500 (only $17 per day!) throughout the month, and the two clubs that collect (1) the most individual member donations and (2) the highest dollar amount of donations (as a % of member count) will receive gift cards for all team members!

Here are some valuable resources to set your team members up for success:

TOOLKIT AND SIGNAGE: All participating clubs should have received a toolkit including 500 donation pin-ups, a counter card, and the Operations Guide (also available in English and Spanish here on FRM). Franchisees and clubs are also encouraged to purchase additional signage, such as pop-up banners and surface cling decals, directly through print vendors. Both English and Spanish versions of all items are available through vendors and on FRM.  

WEBINAR: If you missed our kickoff webinar on August 15 that covered important cfampaign details and answered FAQs, be sure to check out the recording on FRM here. Please share this information with your teams – we recommend club managers and above view the webinar, but all are welcome!

NEW PFU Course

Check out the new course, "New Member Joins" NOW on PFU.

Notification on WELL Health-Safety

After careful consideration, PFHQ has decided not to renew our WELL Health-Safety Rating in clubs for 2023 due to incremental costs and resources that would likely be required of franchisees as part of the renewal process, and low consumer awareness of the value of the certification in a post COVID-19 environment. 

As a result, please remove any WELL Health-Safety signage in your clubs by July 1, 2023. This includes the WELL Health-Safety seals at club entrances. We recommend clubs take signage and seals down during a time when the club is not busy. We remain committed to the health and safety of our team members, and we will continue to prioritize health and wellbeing through our high brand standards.  

See below talking points should you get asked by a member or team member about WELL Health:

At Planet Fitness, we remain committed to creating and maintaining a clean and healthy environment for all. While we did not pursue renewal of our WELL Health-Safety Rating in 2023 due to complexities presented in a franchise system, our high standards related to health, safety, and the overall wellbeing of our team members and members have not changed. 

"KEYTAG" REBRAND TO "CLUB PASS"

As of May 23, the PF Mobile App QR code screen has been rebranded from “Keytag” to “Club Pass”. This change reflects that users are no longer using a physical keytag barcode to check into the club and are instead using their mobile devices. Operational and training documentation will be updated on a rolling basis over the course of the next few months to reflect this change.

Good Day Colorado News Feature #2

Check out the latest news segment feature from our Lakewood Colfax, Colorado team here.

DRAFT PENDING ENHANCEMENT FOR UPGRADING MEMBERS

ABC recently developed a solution for the monthly and annual fee draft events that will allow upgrading member agreements to be automatically approved instead of getting placed in the Agreement Queue, requiring staff to manually process the upgrade.

More specifically, an ABC process runs every 12 hours to move any ‘rewrite’ stuck in the ‘reject’ queue due to draft pending to the approval queue for system processing once the draft event is completed. The process was deployed to Corporate Clubs in early April as a test, and we are ready to bring the benefit to the full system. You can expect to see the new process working by this Friday, April 28th (in time for the May 1st Annual Fee draft).

Good Day Colorado News Feature

Our Colorado Regional Manager, Ron Taylor, and our Lakewood Colfax, CO location were recently featured in a special de-stress during tax time news piece. You can catch the full video interview here.

PLANET FITNESS IN THE NEWS

LOW E ON JIMMY KIMMEL LIVE: Did you catch us on Jimmy Kimmel Live last Monday? Watch the 60 second Big Fitness Energy skit that kicked off our April promotion! Check it out here.

SPAM AND PHISHING ATTACKS REMINDER

Spam and phishing phone calls and emails continue to target large companies like Planet Fitness. As a reminder, club team members should never offer payment to a vendor over the phone unless previously authorized or arranged by a supervisor. 

If you suspect your club(s) is receiving spam phone calls or you have any questions, please contact your direct supervisor or hr@pfbaseline.com.

2023 BFLC APPLICATION IS LIVE

If you are a Club Manager and are looking for a chance at networking with peers, being a voice for your region, idea sharing, and testing out new ways of doing things, please consider applying for this year's class of the Baseline Fitness Leadership Committee [BFLC]. The application can be found here. * Please reach out to Izzy [izzy@baselinegyms.com] or Emily [emily@baselinegyms.com] with any questions.

*Applications are due by 5pm CST on Friday, April 14.

NEWEST PF PERKS

Check out the newest PF Perks! From March 6th through December 31st, all PF members can get an iPhone 14 or Samsung Galaxy Z Flip for free plus other smartphone deals with eligible trade-in at AT&T and 20% off sitewide at EverlyWell. Black Card members can get 25% off No Cow protein bars from March 6th through December 31st.

EMPLOYEE APPRECIATION DAY

We hope everyone had a nice time celebrating their teams this past Friday! Check out some of the photos 

submitted from Denver Chambers Rd., CO, Mason City, IA, and Sterling, IL:

Our Colorado Region met this past week for their Annual Region Meeting. Check out some of the highlights here.

Dollars for Scholars

We are very EXCITED to announce our Dollars for Scholars Program!! This program is a great opportunity for our team members to have the chance to receive some extra money to put towards school expenses. Each quarter (quarters are determined by academic calendars) we will be giving one DESERVING recipient $1,500 for school expenses! If you are not chosen one quarter, you can always apply for the next quarter. Past winners also have the chance to reapply. For information on eligibility and how to apply please review the attachment. We are extremely excited to be rolling this out! Full details, plus guide will be available on the Payroll & Benefits page.  

PLANET FITNESS TEAMS UP WITH THE AMERICAN HEART ASSOCIATION TO REINFORCE HEALTH BENEFITS OF FITNESS

In honor of Heart Health Month in February, Planet Fitness has teamed up with the American Heart Association (AHA) to offer an online donation option for new members to donate to the AHA throughout February and March. Donations to AHA will help fund future research, public awareness and access to care. Extending this option through March, beyond Heart Health month, enables us to gain further insights on consumers’ affinity for the cause outside of a key promotional time period for the organization.

The donation option is presented to consumers online after they complete the online join journey, alongside and in addition to, the evergreen online option to donate to Boys & Girls Clubs of America (BGCA). This activation with the AHA does not change our longstanding partnership with BGCA.

In addition, as previously communicated, we're excited to offer a Healthy Heart Collection of workouts on the PF App - available to members and nonmembers - ranging from cardio, to yoga, to strength and more.

This activation with the AHA further reinforces Planet Fitness' industry leadership, and the important role fitness plays in overall health and wellness. 

2022 Fitness Trainer of the Year

Shout out to Luis Pena from Hesperia II, CA on being awarded our 2022 Trainer of the Year! 

Luis has had over 6200 members take a class from Jan-Nov averaging over 560+ members trained per month; which is the most in the entire company. Luis also has been a mentor to the other trainers in the high desert. Luis goes above and beyond for his clients. He will make sure to do his research when designing your own program to ensure his members are put on a path to reach their fitness goals in a safe and healthy way. Luis has been a huge reason the Hesperia II club has seen so much growth; in 1 year the club has an EFT of over $115K! Luis and the PE@PF classes are a big selling point and staff and members alike constantly rave about him and members constantly ask staff upon check-in if Luis is available. Way to go, Luis!

Thanks for a GREAT 2022!

Check out this year in review reel made by PFHQ here.

*Note: this is for internal use only. Do not distribute.

Ugly Sweater Contest

Shout out to everyone who participated in the Ugly Sweater Contest! Check out the top winners below:

• Winning Team: St. Cloud will receive a Free Lunch Friday

• Runner-Up Team: Victorville will receive doughnuts for the day

• Best Individual Ugly Sweater: Kiki will receive a $50 gift card

• Runner-Up Individual Ugly Sweater: Erica in Castle Rock will receive a $25 gift card

All participants are pictured below:

Q1 READINESS WEBINAR RECAP

Thanks to everyone who was able to join the PFHQ webinar last Tuesday, December 6th. In 90 minutes, we covered a wide variety of topics across Marketing, PR, Digital and Operations. The recorded webinar, along with the presentation deck, can be located on FRM by searching “Q1 2023 Readiness Webinar” or by clicking here.

NEW REFER-A-FRIEND EVERGREEN PROMOTION

The Refer-A-Friend promotion is going evergreen! Over the last 18 months, we have seen consistently strong results testing Refer-A-Friend promotional campaigns during non-promotional periods. This past summer, we tested RAF during a promo period to determine if the overlapping promotions would cannibalize joins. However, we observed no negative impacts and in fact experienced a positive lift. Therefore, we are moving to this always-on Refer-A-Friend offer via digital channels to incentivize referring members and continuously drive member joins. We have given RAF a fresh look in the mobile app as well as updated messaging across web, SMS, and email.

With the latest release scheduled to go live on November 22nd [TOMORROW!], the new RAF evergreen program will allow referring members to receive a free month for each new member who joins through the referral, throughout the entire year. Referring members are limited to three free months/year. For the referred new member, they receive a commitment-free $1 down to join promotion.

To review the complete details of the new Refer-a-Friend program, a guide is available on FRM. Referral tracking at the club level can be found in the Referral Promotion Dashboard on the Franchisee landing page in FRM.

Halloween Costume Contest

Shout out to everyone who participated in our annual Halloween Costume Contest! We loved seeing all of your awesome contest ideas! Check out the following photos to see everyone who participated.

BOYS & GIRLS CLUBS OF AMERICA FALL FUNDRAISER 2022

We are so excited to announce that we will be bringing back the Boys & Girls Clubs of America Fall Fundraiser this October!

From October 1st through October 31st, during National Bullying Prevention Month, Planet Fitness will be supporting our charitable partner, Boys & Girls Clubs of America, through a fundraising campaign taking place in all Planet Fitness locations in the U.S. and Puerto Rico. Funds raised will support our Judgement Free Generation® initiative, which aims to promote inclusion and end bullying. 

More information regarding operations resources, donation pin-ups, counter cards and other signage such as a pop-up banner and surface cling decals (English and Spanish) for clubs will be communicated through the Judgement Free Press newsletters over the next several weeks. We will also be hosting a webinar in September during which we will be talking through the campaign details and answering any questions – please stay tuned for a date and registration link coming soon. 

SAVE the DATE!

Our Annual Manager's Meeting will take place September  26-28, 2022 in Minneapolis, MN. 

More details will come out soon.

Minneapolis Region Meeting

Check out photos from the Minneapolis Region Meeting that occurred in late July below:

Great Plains Region Meeting

Check out photos from the Great Plains Region Meeting that occurred in early June 2022 below:

Baseline Support Team Virtual 5k

The Run for Your Life [Friday the 13th] Virtual 5k was held on Friday, May 13. Shout out to the 64 participants from across the company that helped us raise $1,027 for those on the team who have fallen on unexpected hard times. Check out some photos from the event below:

Core Values Coin Awarded

Veronica from our Sioux Falls, SD location was recently awarded a core values coin from her RM, Matt. Here is what Matt wrote about her: "Veronica has been with Baseline for almost 3 years. I see her passion for this job daily. First off, she is one of the most reliable employees I have come across. I can count on one hand the number of times she couldn't make it to work. Having a reliable opener is one of the key positions that a CM needs to be successful. I see her on her hands and knees daily cleaning equipment. Not just with a rag, but with a hand brush scrubbing out the elliptical pedals.  That is the type of ownership she takes in her work. 

She is also a team player. Her teamwork and leadership has always stuck out anytime we have had a management transition. Not only will Veronica help train the new CM, but she also stays late and comes in early whenever needed. She has filled in on numerous occasions in a very short notice.  If there is cleaning that didn't get done from the day before, she will always pitch in to help keep the gym looking as good as possible. 

The ownership she takes in her position is not only reflected in her cleaning, but also by the number of members that have come up to me to sing their praises about Veronica.  I always hear that she is such a hard worker and they love seeing her in the mornings because she is so open and personable.  She always expresses when something is not up to her expectations because she always wants the best for the members. Thank you so much Veronica for really exemplifying the core values of Baseline Fitness. Keep up the great work!"

CABO Contest 2022

Shout out to the top five winners from our annual Q1 contest! In order:

NATE BORGSTADT - Moline, IL

MICHAEL HUNT-WALTERS - Fargo, ND

KILEY TESKA - Ames, IA

RAFAEL GARCIA - Hesperia II, CA

JORDAN SCHROEDER - Mason City, IA

Welcome to Colorado!

We are thrilled to announce, that effective Tuesday (2/22/22), Baseline Fitness has acquired a portfolio

of 7 Planet Fitness locations in the Denver, Colorado market from the PF Denver Group. These 7

locations are in densely populated and rapidly growing areas of the Denver metropolitan and provide

additional runway opportunities for further expansion. With the addition of these locations, it also adds

a new state to existing footprint, bringing our total club count to 70 locations in 9 states.

This is an exciting event for our company and continues us on our growth and opportunity path. We

believe the new team members are aligned with our beliefs and company core values and we are

ecstatic to welcome them to our Baseline Family.

Maple Grove, MN Grand Opening Party

CAREERPLUG HIRING RESOURCES AVAILABLE 

CareerPlug provides an easy-to-use system that automates many of the tedious, manual steps of the hiring process.  Their software includes built-in evaluation tools so that you can identify, evaluate, and hire the right person. 

In partnership with CareerPlug, PFHQ has created a comprehensive resource article on FRM which contains an introduction to CareerPlug, a general access and overview of their offerings, methods on how to best attract applicants, how to manage the hiring process, and bonus content like increasing job visibility and running reports.   

PLANET FITNESS' FIRST EVER SUPER BOWL COMMERCIAL

Last Friday, we officially launched our Planet Fitness Super Bowl PR campaign with an exclusive Good Morning America segment with Lindsay Lohan to reveal a sneak peek of our Planet Fitness Super Bowl commercial, ahead of game day.

The buzz around Lindsay's “comeback” paired with her wellness story in partnership with Planet Fitness has helped to drive home our message of Feeling Fitacular™ and the importance of health and wellness right now. Check out some of the other amazing press coverage from over the weekend: 

• GOOD MORNING AMERICA: One-On-One With Lindsay Lohan |  Share

• PEOPLE: Lindsay Lohan Stars In New Super Bowl Ad: ‘It Was Refreshing To Put My Past To Bed Once and For All’ |   Share

• TODAY: Lindsay Lohan Makes Fun of Her Past High Jinks in New Super Bowl Ad Fun |   Share

• VOGUE: Lindsay Lohan on Her New Super Bowl Commercial and Jumping Back Into Acting |   Share

• HEALTH: Lindsay Lohan Opens Up About Her Mental Health, Fitness Routine, and That New Super Bowl Commercial |   Share

• ADWEEK: Planet Fitness Asks ‘What’s Gotten Into Lindsay Lohan?’ In Super Bowl 56 Ad |   Share

• VARIETY: Lindsay Lohan Leads Super Bowl Ad Workout for Planet Fitness |  Share

COVID-19 At-Home Testing

As you may have heard, under new federal guidelines over-the-counter COVID-19 tests will now, as of January 15th, be covered under employer sponsored health insurance policies. Please see the attached flyer for specific information on which tests are covered, how to claim a reimbursement for covered tests, and how to order free tests to be shipped to your home. 

UGLY CHRISTMAS SWEATER CONTEST

Shout out to everyone on the team who participated in the Ugly Sweater Contest! Check out photos from all the participants below:

Operational Readiness Webinar 2022

We hope you enjoyed the PFHQ webinar this past week. If after reviewing the training content you find you still have additional questions, please forward those, along with any comments or feedback, to your leadership team and/or pfu@planetfitness.com. A copy of this recorded webinar, along with a PDF of the slides, can be found on FRM by searching Operational Readiness Webinar 2022.

If you weren't able to catch the live call, we encourage you to watch the recording on FRM.

HERE WE GROW!

We are so excited to welcome the teams of Oxnard, Camarillo, and San Bernardino, California into the Baseline Fitness family! 

Happy Halloween!

We loved seeing everyone's costumes during the 2021 Costume Contest! We had the most participation ever this year, so thanks for joining in the fun!

Winning Team – Sibley (Sibley Baseball Team) will receive a Free Lunch Friday for their team members

Runner-Up Team – Ankeny (Monsters Inc.) will receive cookies and coffee for the day

Best Individual Costume – Nate Acuff in CRAI (Alan from The Hangover) $50 gift card

Runner-Up Best Individual Costume – Alexa Klapperick in EAG (“Bump”) $25 gift card

3rd Place Best Individual Costume – Josh McClenathan in IAC (Front cover of Men's Health) $15 gift card

 Check out all of the submitted photos [plus a bonus VIDEO from the team in Dubuque, IA] below:

District and Regional Manager meeting in Fargo, ND

We were fortunate to host the District and Regional Managers in Fargo, ND in early May for our first in person meeting in well over a year! Nothing beats an in-person meeting. Thanks to everyone for traveling in and for your great participation!

Welcome to the 2021 BFLC!

Pictured below: Ryan Rohlf, Tracy Jerald, Allison Powers, Nick Eichstadt, Kael Robarge-Golden, Forrest Vorwald

The team in Rapid City is pictured below working hard and having a blast in Q1. Keep up the good work!

Pictured above: DM of the Year: Jil Tell, Rookie of the Year: Nick Eichstadt, BCM Sales of the Year: Ryan Rohlf

Pictured above: CM of the Year: Josh Grochowski , and BFLC Recognition: Josh Grochowski, Kelsey Olson, and Anna George