• Business, Marketing, and Finance

Business, marketing, and finance is an innovative and advanced secondary CTE curriculum designed to integrate the former, separate programs of business management, finance, and marketing into one creative, challenging, and comprehensive pathway.

  • Marketing - Year 2

This course introduces students to the marketing environment and the role of marketing in planning how a business will reach potential customers. Students will also learn how marketers develop pricing and promotion strategies to attract consumers as well as how to use market research to respond to customer needs and wants. Emphasis will be on the marketing functions of product/service management, distribution, selling, and marketing information systems.