Business, Marketing, and Finance


  • Business, Marketing, and Finance

Business, marketing, and finance is an innovative and advanced secondary CTE curriculum designed to integrate the former, separate programs of business management, finance, and marketing into one creative, challenging, and comprehensive pathway.
The purpose of this course is to introduce the fundamentals of financial analysis and accounting principles and procedures in a business setting. Students will develop financial analysis and decision-making skills that will assist them in future studies and/or career opportunities in business. The finance topics covered include the time value of money and the net present value rule, capital budgeting decisions, uncertainty and the tradeoff between risk and return, and corporate financing and dividend policy decisions. Students will acquire an understanding of how accounting is used in business operations, as well as how accounting and accounting reports are used by managers, investors and other business stakeholders in their decision making processes. Spreadsheets and accounting software are utilized.