What To Do Before You Post

An eagle-eyed editor offers helpful tips for proofreading your work before you publish.

Host: Dave Copeland, regional manager

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The one-sheet and comments from the chat session are available below.

00:20:31 Michael Seale: I'm definitely in need of improvement on my DEKs.

00:21:00 debbelt: Deks are a great place to pack in SEO keywords.

00:23:29 Mark Hand: What about using passive voice in headlines for SEO purposes?

00:25:43 Patrick Lee: IMHO, it’s OK to use passive voice in heds if it puts keywords up front

00:25:57 Kara McIntyre: I was told for headlines it’s okay, but avoid as much as possible in the copy!

00:26:00 Shannon Antinori: Agree with Patrick. At least as far as headlines.

00:26:57 Kara McIntyre: I have Deb’s voice in my head 24/7 telling me “the first 3-4 words of a headline are the most important” so passive voice is necessary. Lol

00:27:25 Payton Potter: I’m bad about writing really long compound sentences. Using the Command+F for “Comma+and” or “Comma+But” helps me find them

00:27:57 Courtney Teague: good one! ^^

00:28:21 Feroze Dhanoa: thanks Dave!

00:28:22 Kara McIntyre: Thank you Dave!!

00:28:25 Ethan Duran: thanks!