Using Headline Fields In The CMS

Have you ever wanted to craft a unique headline for your email audience, and a different headline for your social media audience and yet a third version for search? You can do that in the Patch CMS. Best practices for each type of headline differ. To maximize your chances of gaining maximum audience on your articles, you need to become skilled at all three headline types.

Host: Kara Seymour, editor-in-chief, and Olivia Booth, social media editor

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The one-sheet is below.

More tips for writing headlines
by Shannon Antinori, regional manager, and Jonah Meadows, local editor