The world is dealing with an unprecedented crisis in the form of COVID-19. To say there is widespread panic and anxiety across the globe is an understatement. What started as a small scale, newly-discovered respiratory virus in China, spread all over the world within a matter of months. Today, much of the world is in lockdown as people are working from home, borders are remaining closed, and all forms of socializing are being restricted.
In the face of this crisis, does the youth have the edge over their parents and grandparents? Or are they panicking more than the generations before them? It is interesting to understand how the latest generation, Generation Z, is coping with the new world reality.
A generation cohort is a group of people who share a typical range of birth years. They share common characteristics and differ from those of other generations (John Story, 2014). It is particularly important to understand that the generation cohort is not an age group. For example, millennials are not young adults, and post-millennials are not teens. After all, baby boomers, too, were once teens and young adults.
Usually, the length of a generation is equivalent to the period needed for that group to have children of their own and birth a new generation. This period is roughly 20 years.
Going by this definition, there are five main generations in the world. These are the Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z (Jenkins, 2017a).
Silent generation
The silent generation was born before the end of the Second World War or 1944 (Jenkins, 2017a). They are today’s elders, with their youngest now aged at 75 years. They have lived through two great wars, have seen a great depression, and even some of them survived the last great pandemic of Spanish Flu a century ago! All this suffering made this generation extraordinarily resilient and, in all other ways, silent. They are overly concerned about respecting elders, being frugal, and obeying the authoritarian rule.
Baby boomers
Baby boomers are the ones who were born right after the Second World War. As their generation is named, there was a boom in births during this time. The birth years of this generation ranges from 1944 – 1964 (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019). Baby boomers were born to a world of prosperity. If you talk to someone from this generation, you will soon realize they had most things come to them with ease. In other words, this was the lucky generation. This generation is now aged from 56 – 76 years of age. They are getting older and most are either in the last years of their working life or have already retired.
Generation X
The next generation is Generation X. These folks were born between 1965 – 1979 (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019). They are now in their 40’s to mid-’50s and are the nation’s primary workforce. They hold prominent positions in both the private and public sectors. The most striking feature of this generation is their independence. The baby boomers entered the workforce when the economy was expanding at an unprecedented rate. So, both parents started working, leaving Generation X children alone at home. The term “latchkey childhood” was coined for them specifically. This independent upbringing has shaped the way generation X thinks and acts.
Generation Y/Millennials
Generation Y – or millennials – have their birth years between 1980 – 1994 (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019). So, these folks are still in their mid-20’s to late ’30s. Millennials are the true pioneers of digitalization. They saw how phones evolved from luxury items to powerful smartphones within their younger days. They saw how the internet shaped the world…no wonder many of them fell in love with this new technology. Millennials are the generation who started from DOS games and ended up playing 3D and VR games.
Generation Z/Post-millennials
The youngest of today’s population are generation Z or post-millennials (except for the infants and toddlers – who would belong to the next generation cohort). They were born from 1995 – 2015 (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019). The exact starting point of this generation is not clear, as some put it as late as 1998. An obvious hint is that if you do not remember 9/11 since you were too young back then (or not even born by then), chances are you are Generation Z (Jenkins, 2017a).
Other common names for Generation Z are Gen Tech, iGeneration, and Gen Y-Fi, to name just a few. So, they are at most in their mid-20’s or younger than that. This group represents both the college students and younger school children.
Perspective of life
Generation Z is more realistic compared to previous generations. This attitude is perhaps because of Generation Z’s parents, who had seen much of their savings vanish with market crashes around the great recession. And then they have seen the colossal student debt of both Generation X and the Millennials. Therefore they have little love for accumulating debt (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019; Jenkins, 2017b).
Education
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Millennials had the worst education crisis in all generations. Their pursuit of seeking higher education left them with massive student debt. As of now, 44% of college graduates work in jobs that do not require a college degree. And one in eight college graduates was unemployed, even before the pandemic closed businesses. Seeing all this, Generation Z is cautious about seeking higher education at the expense of accumulating student debt. 75% of Generation Z thinks that there is a better alternative to a college education. They prefer short courses oriented towards specific job roles and better still, on the job training (Jenkins, 2017b).
Workspace
69% of Generation Z desire to have a workspace for their own— one they don't have to share with others (Jenkins, 2017b).
For a long time, many companies have been reluctant to push work-from-home policies due to a) not having remote work policy and b) questioning if work-from-home is productive.
An academic study conducted by Stanford University economics professor Nicholas Bloom suggests that with the right tools, remote work seems to be working well as it increases productivity, reduces commute time, and gives people a sense of empowerment.
Changing careers
One of the trademarks of the millennials was their desire to change careers (job-hopping). This change in jobs was a stark contrast to the previous generations and a trait that gave millennials a reckless and selfish impression. In contrast, Generation Z does not like to change organizations that much. 75% of them desire to change job roles from time to time without changing the organization (Jenkins, 2017b). They are more interested in learning new skills rather than using the same set of skills to get a better job elsewhere.
Social media
The millennials were the pioneers of digitalization and social media. It is true that 90% of baby boomers now have a Facebook profile, and the average person from generation X spends 7 hours per week on Facebook (Boomers, Gen X, Gen Y, and Gen Z Explained, 2019). But no other generation uses Facebook as much as the Millennials. Then comes Generation Z. They were born to a world with social media, Wi-Fi, and smartphones. For 40% of generation Z, a good Wi-Fi connection is more important than a functioning bathroom (Jenkins, 2017b).
Another change in the way the Generation Z handles social media is that they are very protective of their information. Millennials would post anything on Facebook and Twitter; the same is right about earlier generations to a lesser extent. But the post-millennials are not happy to have their thoughts posted on their profiles forever. They fear that their prospective bosses will see that and make things awkward at the office, to say the least (Jenkins, 2017b).
Entertainment
Now there are more entertainment modes than ever before. Baby boomers used television as their primary mode of entertainment. The generations after found entertainment related to the internet to a greater extent. But Generation Z seem to be entirely dependent on the internet for their entertainment needs. They seem to have less interest in television since they have been accustomed to living with on-demand videos. Streaming services such as Netflix, Hulu, and Amazon Prime Video are replacing TV cable and even movie theaters to an extent. As technology continues to advance, Generation Z may also develop more interest in virtual reality games over traditional video games played by the previous generations.
And now, smartphones are taking the place of televisions and large gaming consoles. A new streaming service called Quibi distinguishes itself from the saturated streaming-platform ring because its content was made specifically to be viewed from a smartphone. Still new to many, Quibi "quick bites" is a streaming platform that delivers short-form programming spanning scripted series, documentaries, and reality TV to your cell phone.
And here's the kicker, episodes are only 7-10 minutes long! I can't help but think these shorter episodes cater to the dwindling attention spans of the newer generations. The average attention span of Millennials is 12 seconds and for Gen Z is only 8 seconds! A tradeoff that has been made up by these generations through multitasking. Gen Z can use five different screens at the same time, up from the three screens used by the millennials (Tom J Law, 2019).
Playing a game while watching a movie or reading a book while chatting with a friend are things that are second nature with Generation Z.
Meg Whitman, CEO of Quibi, acknowledges that the timing of the launch in April 2020 amidst the pandemic was risky, but she remains optimistic. "People still have their in-between moments to be entertained, whether after home schooling or Zoom meetings.”
Communication
Born into a world of digital communication—with text messages and instant messages as the norm—one would expect Generation Z to prefer this as the primary mode of communication. But it is not the case. 74% of post-millennials prefer face-to-face communication over text-based communication with their colleagues (Jenkins, 2017b). However, it is not the same as physical face-to-face communication. What many of my friends and other post-millennials love is video calls such as FaceTime.
Global village
One of the most exciting characteristics of Generation Z is that they view themselves as global citizens. Millennials were the first global generation, as they could see what is happening around the world in real-time. The post-millennials just took this to the next level. Generation Z will have more in common with their peers in different countries around the world than they do with their previous generations in the same community (Jenkins, 2017b). This similarity makes them the first real global generation in human history.
Here's how one management consulting company is playing its part in this globalizing trend. Check out this detailed pamphlet on the "generation without borders."
"Compared with older generations, we see greatest similarities in behaviours and attitudes in the Gen Z respondents of all nine countries we surveyed. This suggests a homogenising effect that is almost certainly being driven by technology – primarily the internet, but also the increasing accessibility of low cost travel. The internet and social channels make it ever easier for this online generation to share ideas and access the same information and media." (OC&C Consulting)
Buying habits
Generation Z was born into a world of online marketing. They have the luxury of receiving stuff to their doorstep within hours by a simple tap on their screens. They use virtual transactions more than any other generation. Physically shopping in a mall or going to a physical bank for their financial needs will be bizarre things for the post-millennials.
Depression and Anxiety
With all the technical expertise and the comforts of the world around them, post-millennials have the highest rates of anxiety and depression among all generations (Liz Swan, 2020). The millennials are anxious about housing, education, and career prospects. But the post-millennials are generally worried about life–the good, bad, and ugly. This could be attributed to the post 9/11 world to which they were born which had constant wars, racism and bigotry, and the ever-impending threat of mass shootings, terrorist attacks, and even nuclear war.
It is safe to say that—in the United States at least—there was mixed messaging about the present state of COVID-19 in the country. For most of the month of February, the president seemed to have downplayed the outbreak, comparing it to the common flu, an unfair and untrue comparison. Even worse, the public found themselves having to choose between the government and scientists—a decision that has been surprisingly, but understandably, hard for many.
During a press briefing in early April, Trump conveyed the CDC’s new recommendation that Americans should wear makeshift barriers like scarves and bandanas or homemade masks over their noses and mouths in public. However, his words did not seem genuine as he said he didn’t intend to follow the CDC's advice.
So what were Gen Z up to when this all started? We all heard about the infamous spring breakers who swarmed the beaches of Florida in early March. However, this doesn't tell the whole story. As spring break was approaching, many Gen Z college students were faced with a dilemma of following through with their spring break escapes or cancelling their plans altogether. They tried to listen, but they didn't know who to listen to. In the absence of a national-level order—such as Italy, Spain, France, India and China's lockdown of entire regions or the nation as a whole—measures quickly became non-uniform across America as individual states implemented different restrictions and at different times. Unlike other states, Florida did not initially impose strict controls on crowds and left it up to local officials to take action.
Nonetheless, many Gen Z spring breakers expressed regret after their knowledge of the severity of the virus and the cost of untold American lives. Brady Sluder, 22, said while on spring break in Miami said, "If I get corona, I get corona. At the end of the day, I'm not gonna let it stop me from partying." Since then he has revised his message and ridiculed himself saying, "Don't be arrogant and think you're invincible like myself." He took to social media to post a lengthy apology in which he said he "wasn't aware of the severity of my actions."
So, many wonder who is the victim and culprit in this situation. Are Gen Z spring breakers to blame for their previous blasé attitude, or is it more the fault of the government for not communicating the severity of the situation. We may never have a concrete answer to this, but one thing has become clear.
Generation Z has learned the hard way that we can't wait for warnings from the CDC nor increasingly harsh government restrictions to keep us safe during a crisis. What does this increased skepticism of government and health organizations mean for how this generation handles future crises?
So, many wonder who is the victim and culprit in this situation. Are Gen Z spring breakers to blame for their previous blasé attitude, or is it more the fault of the government for not communicating the severity of the situation. We may never have a concrete answer to this, but one thing has become clear.
Generation Z has learned the hard way that we can't wait for warnings from the CDC nor increasingly harsh government restrictions to keep us safe during a crisis. What does this increased skepticism of government and health organizations mean for how this generation handles future crises?
"Literally was fighting with my mom this morning about her a) going to Atlantic City last weekend; b) going to another casino via bus this weekend; and c) a cruise in April she refuses to cancel," Jared told Business Insider.
As psychologist Liz Swan puts it, COVID-19 may be the best thing that ever happens to Generation Z. It seems like a rather harsh statement to make on a generation. But as I have talked with several professors who teach Generation Z in college, her points do have some validity. What she argues is that Generation Z had always lived with anxiety, panic attacks, and depression all their lives. They are worried about missing college parties, being rejected by peers, body image, or not being able to live the lives of an Instagram celebrity. Well, now they can finally see there are worse things in the world (Liz Swan, 2020).
School closure
One of the first public responses to the growing pandemic was the closure of schools. The colleges soon followed. Students were forced to study from home and join virtual classes. Most of Generation Z had no trouble adapting to digital education, but there were problems nonetheless.
Schools were a haven for children who had trouble at home. For many, it was their means for two out of three meals of the day. And it provided them with the social interactions they wanted. The same was true for the college students, who left home to experience a new life who are now forced back home to live with their parents for the foreseeable future (Mull, 2020).
E-learning
E-learning could not be a challenge for a tech-savvy generation like Gen Z. While it is true to some extent, e-learning has met with some restrictions. Courses that require hands-on components such as chemistry labs and dance classes are not all that easily taught over distant learning platforms, yet. However, issues surfaced from COVID-19 have released a wave of creativity and innovations, particularly for online and remote education. For example, in NYU’s own Rory Meyers College of Nursing, students are learning through virtual reality simulations with voice-activated nurse avatars. Sounds straight out of a sci-fi movie if you ask me!
Natalya Pasklinsky, executive director of NYU’s Clinical Simulation Learning Center, said “For our psych course, we planned out a simulation using a standardized patient on Zoom. He played an anxious patient, and our students did a telehealth visit. Students got actual feedback from the standardized patient, and it gave them practice using technology to provide care, which is becoming increasingly necessary.”
The loss of social interactions children get at school, however, may be harder to combat (Mull, 2020). Another downside is that the parents are now working from home while supervising the studies of their young children. Some of them do not have the abilities or time to help their children with studies if teachers are not as easily accessible anymore. Others do not have a computer at home, or access to reliable internet facilities, leaving such children at a great disadvantage during this period.
What is now obvious is that the pandemic is widening the gap between the rich and the poor. The students from poor communities, who were already finding it hard to pursue higher education, now find themselves at a much deeper disadvantage to their uptown peers (Mull, 2020).
Unemployment
COVID-19 is a pandemic caused by a respiratory virus. Right now, people are dying and getting sick in the thousands. But experts agree that this is just the beginning, or at most end of the beginning. In the long term, it can be a worse disaster for the economy than it is for healthcare. Even now, small businesses are closing, big corporations are laying off staff, and unemployment is skyrocketing at an unprecedented rate.
So how is this going to impact the Generation Z, who was just about to enter the job market? Already summer jobs and internships are getting canceled (Moore, 2020). And it is inevitable that once this is over, it will be tough for one to find a job. With no prior work experience, no financial backing, Generation Z will have a hard time surviving a post-COVID 19 world.
On a more optimistic note, technology companies, the food sector and logistics firms are busier than ever,” said Nick Hillman, director of the Higher Education Policy Institute. “You might not end up with the job you hoped for but you can get a job.”
According to the Institute of Student Employers (ISE):
More than 25% of businesses are reducing the number of graduates they hire this year.
A 33% reduction in short-term work such as internships and placements.
68% of firms have cancelled work experience and taster opportunities.
"In other times of recession, staying on at university has been a good alternative to struggling to get a job, with the hope that individuals will emerge not only with improved skills but into a recovering jobs market."
As we hit the sixth week of lockdown, some companies are taking it harder than others and are desperate to reopen.
Elon Musk, founder of Tesla, has not been a fan of the lockdown and on April 29, 2020 during Tesla's Q1 2020 Earnings Call said, "the extension of the shelter-in-place or, frankly, I would call it, forcibly imprisoning people in their homes against all their constitutional rights...breaking people's freedoms in ways that are horrible and wrong and not why people came to America or built this country. What the f**k. Excuse me...if somebody wants to stay in the house, that's great, they should be allowed to stay in the house and they should not be compelled to leave. But to say that they cannot leave their house, and they will be arrested if they do, this is fascist...give people back their goddamn freedom."
“Thousands of young people are supposed to be entering the labour market from July and they could be left without work and nothing to do while coronavirus is sorted out,” says Stephen Isherwood, chief executive of the ISE. “We need to make sure that a whole generation isn’t lost.”
Baby boomers
The baby boomers were the most vulnerable age group for the COVID-19, after the silent generation. This vulnerability will force them to stay at home more than the others. It will be a trying time for them to learn new digital technologies for their daily needs.
Baby boomers will find out how easy it is to shop online and get stuff delivered. They will have a great time using Skype and Zoom to connect with their friends and family. Even when the pandemic is gone, the chances are that these technologies will remain with them (Glazer, 2020).
Generation X
As for Generation X – who has already climbed the career ladder – this will be a time to re-evaluate their values. Most of the corporate leaders from Generation X will make plans to transit their businesses to future generations smoothly. There will be changes in careers and people taking time off to teach the youngsters and to volunteer to get the economy back in tracts (Glazer, 2020).
Millennials
The millennials would have their lives changed completely in a post-pandemic world. All this time, the millennials were taking things too lightly, accumulating more than enough debt, changing jobs as they wished, and being optimistic about prospects. All these were good in a world of prosperity. But the economic recession of the post-pandemic world will make many of them pursue stability as generations prior did.
There will be millennials who will cut off their expenses, trying to pay off their debts as soon as possible, and trying to stay in one organization for long (Glazer, 2020). The millennials would finally give up on their over-optimism of the world and try to come to terms with their newfound reality.
Generation Z
Unfortunately, it will be the Generation Z, who will have to face the full brunt of COVID-19. They will lose their dream job to unemployment. They will find that their parents’ assets vanished overnight, and now they could no longer apply to the Ivy League College they were eyeing all this time. They will see how their parents struggle to keep food on their tables, and some would soon find themselves without a place to call home.
It will be interesting to see how the traits of the post-millennials would help them to survive in this new world. Anxiety and depression will go up with the uncertainty they will have to face (Fuse, 2020). But they will find comfort in the fact that they had already decided to look for education options outside colleges and had plans to stay in one organization for long. The traits of ultra-digitalization will help them to be competitive in the future corporate environment. And their independence and do-it-yourself attitude will help them to be more frugal in times of need (Jenkins, 2017b).
“Parents have shifted from considering whether a school is a good fit to asking themselves whether it is ‘worth it’ from a financial perspective. As a result, I think it will be easier to gain admission to many selective private schools, but much harder to get into the highly regarded state institutions,” said Colleen Ganjian, a former undergraduate admissions officer and the owner of a college admissions consulting practice, DC College Counseling.
The English alphabet ends at Z, so what about the next generations? The next generation is presumed to pick up with the Greek alphabet beginning with alpha. They are the ones who are born after 2015. The first of them are now in school, others at various stages of preschool. They will have little to no memories of this pandemic as they grow up, but their lives, similar to Generation Z, will be shaped by the pandemic like no other historical event thus far (Mull, 2020). Author and psychologist specializing in attachment theory, Wendy Walsh, contends that for kids under 5, social distancing may actually be beneficial for them.
Why does this parent-child dynamic sound familiar? Ah yes, it seems to be completely opposite the way latchkey kids of Generation X had it where the norm was being home alone without supervision. This parental attachment is a slippery slope, however, that has already been sled on by some Gen Zers and their Gen X parents.
As the economy and technology have advanced from when Gen Xers were kids to now adults, many jobs in the workforce are suitable for work-from-home. And, there are now alternate, arguably more flexible, ways to make a living through consulting, freelancing, and independent contracting which was not really the case for the parents of Generation X (Noguchi 2018). According to a 2018 Marist poll by NPR, 1 in 5 jobs in America is held by a worker under contract and within a decade, contractors and freelancers could make up half of the American workforce. Many Generation X parents have jumped at this opportunity.
What's the result? Parents are spending more time with their children and engaging in their kids' lives more. Although these parents obviously mean well for their kids, closeness can very quickly turn into control, a notion encapsulated by the term helicopter parents.
Julie Lythcott-Haims—author of How to Raise an Adult: Break Free of the Overparenting Trap and Prepare your Kids for Success and Stanford University's dean for ten years—was initially puzzled by the growing number of students who seemed to lack the ability to make their way independently in the world. But, after several years on the job, she believes she cracked the case.
"Each year I noticed that more and more could tell you what they’d done but not so much why they’d done it. Could tell you what they’d achieved but not so much about what mattered to them. Meanwhile, each year I saw more and more parents come to campus with their freshman kid and then . . . stay, literally or virtually, to: ask questions; select courses, activities, majors, internships, and careers; solve problems; handle conflicts; defend and advocate for their student; register for classes; fill out applications; track deadlines; and call to wake their kid up. And to top it all off, these students weren’t mortified when their parents did all of this—as my generation and the ones before it would have been—they were grateful!" (Lythcott-Haims 2018).
It may be too late to change the parenting dynamics between Generation X and Generation Z, but I was hopeful the next generation would be able to strike a better balance between family connection and independence and between mental health and realistic success.
Most parents are undoubtedly becoming closer literally and figuratively with their kids which may result in parents being even more involved in the lives of the Generation Alpha, for better and worse. As social distancing becomes the norm family dynamics are bound to change, and it is likely that Generation Alpha will see even more involvement from their parents as they are constantly together at home.
However, in some cases mothers and fathers on the frontlines are having to distance themselves from their own families and young children to protect them. These two drastically different situations that have arisen from COVID-19 seem to further the divide amongst people and other families. COVID-19 is clearly not “the great equalizer” many said it was.
"Those who leave are blamed and shamed for both spreading the virus and using scarce resources wherever they land. Those who stay will be blamed for using up scarce resources in the city. There is no right way to be a New Yorker right now—just as there was no wrong way to be a New Yorker after 9/11."
Many are comparing COVID-19 to past paradigm-shifting events such as 9/11, so allow me to dive a little deeper into this comparison.
On September 11, 2001, as the nation mourned the unthinkable terrorist attack on the World Trade Center, America rallied behind New York City as the city became the "national locus of grieving," and Manhattan became America's "grief-stricken sweetheart." People across the nation stood in line to donate blood, sported NYPD and FDNY gear to show solidarity with the heroic first responders and everyday heroes as they pledged to rebuild New York.
Over 18 years later, New York City is once again crushed most severely by a crisis; however, this time, they have not received an outpouring of national love and support. Instead, they have been shunned and shamed.
New York's governor Andrew Cuomo has been ridiculed by the president as the governor urgently requested for help for his suffering city.
Not only has the president been slow to send federal aid to the city, but last week he announced that he believed the city and its hospitals were actually being untruthful about the need for ventilators: “I have a feeling that a lot of the numbers that are being said in some areas are just bigger than they’re going to be,” he told Fox News’ Sean Hannity on March 26. “I don’t believe you need 40,000 or 30,000 ventilators."
Many other government officials have followed suit. Florida governor Ron DeSantis accused cities like New York "to just be airdropping in people from the hot zones." Another state official even called New Yorkers "criminals" implying they are intentionally trying to spread the virus. As New York City once again becomes the hardest hit US city in a crisis, this time it’s doing so as an outsider, a criminal, an unwelcome foreigner.
"It is important to note that even as 9/11 led Americans to rally around New York, it also led to a forever war and a continuing policy of demonizing Muslims and travelers from the Middle East. One can argue that in some ways, 9/11 only superficially pulled the country together before ripping it brutally apart."
Global crises are trying times for everyone from all walks of life. With COVID-19 and the feeling of isolation it has brought, it is even easier to fall into a spiral of distress and frustration, something Generation Z is probably more familiar with than any other generation. Maybe COVID-19 will be a growing period for Generation Z where we build our resilience and see the world as it is, holding back from worrying about minor things. If anything, COVID-19 has made the shortcomings of many systems we rely on all the more obvious. I, for one, am inspired by the changes and innovations that have already begun to prepare for inevitable future crises. Despite their young age, Generation Z has already shown evidence of an active social and scientific conscience as activists such as Malala Yousafzai who at age 18 became the youngest person to win the Nobel Peace Prize.
More recently, one college sophomore from Arizona State University created ismyinternshipcancelled.com which lets students submit information and keep track of which companies are still accepting new people during this crisis and whether those internships can be done remotely.
Now is the time more than ever to leverage our skills and mindset. The alarms may have sounded later than desired but we can only move forward now. Let’s see what we got Gen Z. The world is counting on us.
References
Actually, Gen Z & Millennials Do Think COVID-19 Is Serious – YPulse. (2020, April 2). https://www.ypulse.com/article/2020/04/02/actually-gen-z-millennials-do-think-covid-19-is-serious/Boomers, Gen X, Gen Y, and Gen Z Explained. (2019, July 29). Kasasa.Com. https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-zFuse. (2020, April 3). How Gen Z Is Reacting to COVID-19. https://www.prnewswire.com/news-releases/how-gen-z-is-reacting-to-covid-19-301035019.htmlGlazer, R. (2020, April 1). COVID-19 Will Permanently Change The Way Every Generation Lives—Here’s How. Forbes. https://www.forbes.com/sites/robertglazer/2020/04/01/covid-19-will-permanently-change-the-way-every-generation-lives-heres-how/Jenkins, R. (2017a, January 11). 4 Reasons Generation Z Will Be the Most Different Generation. Inc.Com. https://www.inc.com/ryan-jenkins/who-is-generation-z-4-big-ways-they-will-be-different.htmlJenkins, R. (2017b, July 19). Generation Z Versus Millennials: The 8 Differences You Need to Know. Inc.Com. https://www.inc.com/ryan-jenkins/generation-z-vs-millennials-the-8-differences-you-.htmlJohn Story. (2014, February 28). Why Are There Generational Cohorts? Cameron School of Business Blog. https://blogs.stthom.edu/cameron/why-are-there-generational-cohorts/Liz Swan. (2020, April 12). Generation Z’s Worst Nightmare: A Real Reason to Panic. Psychology Today. https://www.psychologytoday.com/blog/college-confidential/202004/generation-zs-worst-nightmare-real-reason-panicMoore, K. (2020, April 1). COVID-19 Is The Crisis That Will Impact Generation Z’s Worldview. Forbes. https://www.forbes.com/sites/karlmoore/2020/04/01/covid-19-is-the-crisis-that-will-impact-generation-zs-worldview/Mull, A. (2020, April 13). Generation C Has Nowhere to Turn. The Atlantic. https://www.theatlantic.com/health/archive/2020/04/how-coronavirus-will-change-young-peoples-lives/609862/Tom J Law. (2019, April 21). 10 Vital Strategies to Use When Marketing to Generation Z in 2020. Oberlo. https://www.oberlo.com/blog/marketing-strategies-generation-z