Your campaign team and candidate will have to raise funds ($) to pay for advertising which may include: airtime (radio/TV), billboard space, paper, political buttons, brochures, etc.
“A person can make a $3,300 donation per election to a Federal candidate or the candidate's campaign committee. Notice that the limit applies separately to each election. Primaries, runoffs, and general elections are considered separate elections”
Interest Groups
a group of people that seeks to influence public policy on the basis of a particular common interest or concern.
PAC (Political Action Committees)
In the United States, a political action committee is a 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation.
Unions
a club, society, or association formed by people with a common interest or purpose.
Super PACs
a type of independent political action committee which may raise unlimited sums of money from corporations, unions, and individuals but is not permitted to contribute to or coordinate directly with parties or candidates.