Business
ADVERTISING AND MARKETING
Grades 9 - 12
BTBA23 - ½ Elective Credit - ½ Year
The study of the components of advertising and its function within the total marketing function. The course examines advertising campaigns and procedures dealing with planning, creation, production, media, management, research and budgeting. Students will explore how advertising is used to identify specific tasks to help promote business sales.
ENTREPRENEURSHIP / ENTREPRENEURSHIP HONORS
Grades 9 - 12
BTBA28 - A Level - ½ Elective Credit - ½ Year
BTBA28H - Honors - ½ Elective Credit - ½ Year
Are you thinking of pursuing a business/management career or maybe owning your own business someday? This course is designed to introduce students to the important role business plays in the lives of individuals as consumers and workers. College-bound students are encouraged to take this course to help strengthen management and leadership skills. The course covers different types of businesses, management and leadership theories, marketing and advertising and managing and operating a small business. Students will also learn how to develop commercials, provide publicity, design products, understand promotion techniques and develop pricing strategies.
Additional class work is required for honors credit.
PERSONAL FINANCE
Grades 9 - 12
BTBA47 - ½ Elective Credit - ½ Year
This course includes the study of banking, employment, taxes, insurance, investments, saving money and living on a budget. Students will leave this class being able to make informed financial decisions regarding buying a car, renting their first apartment, credit card responsibility, loans, paying for college, planning for retirement and other practical life scenarios.
There will be class discussions and projects that will allow students to explore further areas of interests such as starting a small business, buying and selling stocks and careers in finance.
Learning Materials and Resources: Next Gen Personal Finance and Banzai