Business
ADVERTISING AND MARKETING: Beyond Buzzwords: Practical Marketing Excellence
Grades 9 - 12
BTBA23 - A LEVEL - ½ Elective Credit - ½ Year
The study of the components of advertising and its function within the total marketing function. The course examines advertising campaigns and procedures dealing with planning, creation, production, media, management, research and budgeting. Students will explore how advertising is used to identify specific tasks to help promote business sales.
ENTREPRENEURSHIP : An Introduction to Business
Grades 9 - 12
BTBA28 - A LEVEL - ½ Elective Credit - ½ Year
BTBA28H - HONORS - ½ Elective Credit - ½ Year
Are you thinking of pursuing a business/management career or maybe owning your own business someday? This course is designed to introduce students to the important role business plays in the lives of individuals as consumers and workers. College-bound students are encouraged to take this course to help strengthen management and leadership skills. The course covers different types of businesses, management and leadership theories, marketing and advertising and managing and operating a small business. Students will also learn how to develop commercials, provide publicity, design products, understand promotion techniques and develop pricing strategies.
Additional class work is required for honors credit.
ENTREPRENEURSHIP II- The Nauset Incubator
Recommended for Grades 10-12
BTBA29H - HONORS - ½ Elective Credit - ½ Year
This course is designed for students who have already taken an introductory entrepreneurship course and are interested in taking their entrepreneurial skills to the next level. The course will focus on the process of taking a product to market, from ideation to launch. Students will work in teams to develop a product, conduct market research, create a business plan, and pitch their product to potential investors. The course will culminate in local and global competition where students will have the opportunity to showcase their products and compete against other student entrepreneurs from around the world.
SPORTS AND ENTERTAINMENT MARKETING: Beyond the Spotlight: The Business of Sports and Entertainment Marketing
Grades 9 - 12
BTBA85 - A LEVEL -1/2 Elective Credit - 1/2 Year
BTBA85H - HONORS - 1/2 Elective Credit - 1/2 Year
This is a semester course designed for students who are interested in a career in Sports and/or Entertainment Marketing. Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Although it may seem impossible for you to be a part of this glittery world, it’s not! The Sports and Entertainment Marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multi-billion dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful.
PERSONAL FINANCE: How do your personal financial behaviors shape your life and future?
Grades 9 - 12
BTBA47 - A LEVEL - ½ Elective Credit - ½ Year
This course includes the study of banking, employment, taxes, insurance, investments, saving money and living on a budget. Students will leave this class being able to make informed financial decisions regarding buying a car, renting their first apartment, credit card responsibility, loans, paying for college, planning for retirement and other practical life scenarios.
There will be class discussions and projects that will allow students to explore further areas of interests such as starting a small business, buying and selling stocks and careers in finance.
Learning Materials and Resources: Next Gen Personal Finance and Banzai
SENIOR PROJECT
Grades 12 (only)
BT50 - ½ Elective Credit - ½ Year
This semester-long independent study focuses on community. This outreach project begins with a proposal identifying a local issue/problem and possible solutions. The senior will then work with a mentor in the community to work towards solutions.