Our curriculum focuses on cultivating students' "diverse marketing expertise," "broad-minded, innovative planning abilities," "comprehensive execution skills in problem-solving," "innovative thinking, critical reflection, and communication coordination abilities," and "integrity and ethical conduct." We have also conducted surveys on the current courses offered by top foreign educational institutions and, based on competency indicators, combined with the future trends of marketing and tourism development, developed global, forward-thinking, and innovative courses. We have also engaged top experts and scholars from outside the university to assist in reviewing the curriculum. Of course, we continuously review the feasibility of offering each course to effectively lay the foundation for practical achievement-based development and plan the overall course structure based on students' core competencies, as well as offering relevant courses and organizing teaching activities accordingly.