Efficient communication of economic information
Meital Zalcberg , Ophir Netzer and Gefen Markusfeld
In collaboration with the movement for quality government in Israel
How to convey complicated economic messages that will be understood by everybody?
How to convey complicated economic messages that will be understood by everybody?
Communicating complex messages and nudging to action are challenging tasks. One of the components that is often absent in the design of complicated messages is the use of appropriate vocabulary (the linguistic register). In this research we examine how whether fitting the language to a targeted audience may increase the audience's willingness to act.