The main question raised with this study was if binge watching has an affect on the intensity of parasocial breakups. It was hypothesized in H1 that there would be a relationship between the two variables. However, Analysis of results and research have suggested that the more you binge watch, the less likely you are to have a more intense parasocial breakup with characters.
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These results were accounted for with the use of the EPSI scale to measure the degree of parasocial relationship each participant held towards a character. Evaluating the results of this research, there may be more variables to consider that can alter the PSR than the ones accounted for. The survey results for PSR intensity suggested that if you watched more than 21 hours of a TV show per week, the weaker the PSR. While at the same time, if you watched around 1-5 hours of TV per week, you would also yield similar results.
In regards to Research Question #2, the hypothesis states that viewers who are the same gender as the characters they chose would experience stronger parasocial relationships. This was accounted for by surveying each participant for gender, as well as identifying the gender of the character in the show they chose willingly. Each pairing was then taken into account such as male to male (n=41) male to female (n=1) female to female (n=12) and female to male (n=27). Findings suggested that males PSR were strongest to male characters while females had less affinity towards their respective gender.
More females chose males, as well as maintaining a higher PSR score than females to females. Research Question #1 is assessed through a series of cross-tab analysis styles between binge watching hours and PSB and PSR intensity. Research Question #2 compares the degree of parasocial breakup to the individual participant, and what gender they identify with, and what gender their character identifies with.