Through DD's Digital Retailing integration with LivePerson, CoBrowse is aimed at creating a more engaging environment for online shoppers with seamless navigation and more interactive features. With CoBrowse, shoppers can share their screens with dealers while shopping, allowing dealers to guide consumers through the deal creation process as if they were sitting with the consumer at the store.
With this newly added enhancement, customers can now communicate with a dealer associate and work through the buying process online, viewing the same payments, terms and vehicle details as they would in-person.
What is CoBrowse?
With CoBrowse, sales agents and visitors browse a dealer's website together. Each can see a virtual mouse cursor of the other, along with illustrations of where they are typing and clicking. This allows dealers to address customers’ queries quickly and efficiently by helping them navigate web pages collaboratively.
To focus the visitor, the sales agent can also animate elements on the visitor screen by:
Clicking on an element will display a yellow circle around the cursor.
Ctrl + left mouse - will animate the element with a wiggle effect.
Why Use CoBrowse?
Personalized: Valuable customers receive personal attention as they are guided through an online task or process.
Browser-contained: CoBrowse does not require any installations, plugins, or configuration by the dealer's sales agents or by visitors.
Easy to use: CoBrowse can be used on all major browsers with zero setup time or preparation required.
Secure: A multi-stage and customizable security architecture systematically protects sensitive information and meets individual security requirements.
Two-way interactivity: User actions are captured and replicated without the need to manually hand over input control.
Use Cases
CoBrowse enables agents to assist visitors with complicated online tasks and processes, for example:
Purchasing complex products such as customized automotive packages
Completing application forms for credit checks or insurance
Following guided online support for troubleshooting items
Learning how to set up an account or use online self-service options
Following a guided shopping experience which provides store-like assistance online