Digital marketing enhances soft skills and employ-ability skills along with marketing and advertising with an emphasis on social media. The program is encouraged to grow students’ knowledge in the world of marketing and connect students with real world scenarios. Students will learn the basics of marketing principles, marketing research methods, to create social media campaigns, digital advertising, advertisement videos, and other digital media. Students will also create documents related to employment in a business-related field. We will be using the Stukent Mod Marketing and Digital Strategies textbooks.