INTRODUCTION TO THE BUYER TRAINING PATHWAY

It is our goal at BHG KCH to create an experience that goes above and beyond for our clients. 
We have created a “greenprint” to follow that gives all of our clients an exceptional experience.

To begin, there are two Master Your Craft sessions that focus on working with buyers.  

BUYER GREENPRINT

The buyer greenprint is a proactive, consultive, and intentionally structured system. A relationship STRATEGY to establish trust, set clear expectations, eliminate surprises, and create an experience so remarkable buyers refer everyone they know. The process is repeatable, professional, and built for the way buyers actually think and feel.

⬇️ Buyer Greenprint

BUYER BOOK

Review the Buyer and Buyer/Seller Combo presentation books.  You can access them in the Greenpages in four different formats: as an interactive flipbook you can email your client, a full pdf version in both English and Spanish, and as editable in Canva.  As you look through these books, make note of where you can personalize these with your information and your client information.  

Task: Create a personalized version of the buyer book and the buyer/seller combo book. In a previous task, you were assigned to work on this and share with your broker or agent advisor.  Use their feedback to work on this final product that you can bind and have on hand for potential buyers.

⬇️ Buyer Guide - Large File. Download only.

⬇️ Buyer Flipbook

⬇️ Editable Buyer Book

WORKING WITH BUYERS

As a BHG KCH agent, you have full access to the BHGRE Be Better University. This platform offers various training opportunities and essential resources specifically designed to enhance your work with buyers. The following courses are available for your professional development:

• Grow I (standard prerequisite; should be in progress or completed)

• Grow II

• Thrive: Buyers Workshop

• Winning with Buyers

• Buyer Portfolio

• BHGRE Buyers Script Library

• Buyer Pre-Consultation

• Buyer Consultation

• AI in Action: Service the Client

These educational tracks are delivered through a flexible mix of live webinars and on-demand video sessions to fit your schedule. You can enroll in these courses on Be Better Unviersity (accessed through OKTA)

FROM OFFER TO KEYS

Agents who use a consistent process close smoother transactions, have fewer compliance issues, and deliver an experience buyers remember and talk about. When your process is this organized, clients feel it and that's what makes you referable.  At BHG KCH we have equipped you with a complete Working with Buyers Checklist. 

⬇️ Master Buyer Checklist

DOTLOOP-BUYER PROCESS

In real estate, your contract is your client's protection and your ability to explain it clearly is one of the most powerful things you can do for them. Buyers are often signing the most significant financial document of their lives, and if you can't walk them through it with confidence and clarity, you're leaving them anxious, vulnerable, and underserved. The goal isn't to memorize legal definitions, it's to know your forms well enough to explain their real-world impact in plain language. When your buyer understands what they're signing and why, they feel cared for. And a buyer who feels cared for becomes a client for life.

BUYER OBJECTIONS 

BHGRE offers a library of scripts for agents to use when working with clients.  One category that you can access is for working with buyers.  To navigate to the script library, access Be Better University through OKTA.  On the landing page, you will see the script library button. 

⬇️ Script LIbrary