SOCIAL MEDIA

Social media isn't just a place to post, it's where relationships are maintained between transactions. The average homeowner moves every 7–10 years. That's a long gap between closings. Agents who stay visible and engaged during that window are the ones who get the call when it's time to buy or sell again.

Following BHGRE KCH, the national BHG brand, and your clients creates a three-layer social presence: your brokerage keeps you supplied with content, the national brand lends you credibility, and your client connections keep you human. Together, they make your social media work for your business, even on days when you're not actively posting.

⬇️ Social Media Checklist

POLISH YOUR PROFILE

The “Polish Your Profile” lesson helps agents create a strong, consistent, and professional online presence that reflects both their personal brand and the Better Homes and Gardens Real Estate Kansas City Homes brand. During this lesson, agents will review and update key profile elements across platforms such as social media, Google, MoxiWorks, and company tools to ensure their information is accurate, polished, and client-ready.

The lesson focuses on improving headshots, bios, contact information, branding consistency, and overall professionalism so agents can build trust, strengthen credibility, and make a memorable first impression with potential clients. Agents will also learn how a polished digital presence can increase visibility, improve marketing effectiveness, and create a more cohesive client experience from the very first interaction.

⬇️ Polish Your Profile

JUST LISTED/JUST SOLD

Just Listed and Just Sold cards are direct mail or digital marketing pieces that real estate agents send to homeowners in a neighborhood to announce activity in the area. As a BHG KCH agent, 25 cards are sent on your behalf to neighbors of your just listed and just sold properties.  Once agents approve the proof (sent via email), postcards are sent from Quantum Digital. 

Just Listed Cards

Sent when a property goes on the market, they notify neighbors that a nearby home is for sale. The goal is to:

• Generate buyer leads (neighbors who have friends/family wanting to move nearby)

• Show sellers in the area that the agent is active and marketing homes

• Build name recognition in a farm area

Just Sold Cards

Sent after a property closes, they announce that a nearby home sold. The goal is to:

• Demonstrate proof of performance to potential sellers

• Create urgency ("homes are selling fast in your neighborhood")

• Position the agent as the go-to expert in that area

• Generate listing leads from neighbors thinking about selling

Why They Matter

Together, they're a core neighborhood farming tool. Consistent use over time builds the perception that a specific agent is an expert in a neighborhood, which is one of the most effective ways to generate a steady stream of listing leads.

MOXIWORKS

MoxiWorks is the central business platform for Better Homes and Gardens Real Estate Kansas City Homes, designed to help agents work smarter, stay organized, and grow their production with confidence. From CRM and automated marketing to presentations, business planning, and listing tools, MoxiWorks brings everything into one streamlined system. It empowers agents to manage relationships, stay top-of-mind with clients, and deliver a professional experience that reflects the BHG KCH brand—resulting in more repeat business, greater efficiency, and measurable results.

⬇️ Learn more about the MoxiWorks Suite (Engage, Present, Websites, Impress, and Rise) 

⬇️ MOXI Training Pathways

⬇️ Maximize MOXI Through the Sales Cycle

The Big Three

Why tagging your Google Contacts matters

• Set it once, let it run. Tag a contact and the right campaign launches automatically — no manual follow-up, no dropping the ball.

• Multiple touchpoints, zero extra effort. Between Neighborhood News, the quarterly KCH newsletter, and the monthly BHG newsletter, your contacts can hear from you up to 15+ times a year — without you lifting a finger each time.

• Brand power working for you. The BHG name is one of the most trusted in home and lifestyle. Every newsletter sent is a reminder that you're backed by a nationally recognized brand with local roots.

• Your database is your business. The agents who stay consistently in front of their contacts win more referrals and repeat business. Tagging your contacts is the single easiest step toward making that happen.

⬇️ Setting Up The Big Three