Marketing and sales

GPA:  No WEIGHTED:  No

PREREQUISITE:  None

Digital Design and Media Production will allow students to demonstrate creative thinking,

develop innovative strategies, and use communication tools in order to work effectively with

others as well as independently. Students will gather information electronically, which will allow

for problem solving and making informed decisions regarding media projects. Students will learn

digital citizenship by researching current laws and regulations and by practicing integrity and

respect. Students will demonstrate a thorough understanding of digital design principles that is

transferable to other disciplines. The six strands include creativity and innovation; communication

and collaboration; research and information fluency; critical thinking; problem solving, and

decision making; digital citizenship; and technology operations and concepts.

COURSE NOTES: This class may count towards the JISD required technology credit. 

GPA:  No WEIGHTED:  No

Recommended Prerequisite: Principles of Business, Marketing, and Finance

Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies. 

GPA:  No WEIGHTED:  No

Recommended Prerequisite: Principles of Business, Marketing, and Finance

Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.

GPA:  No WEIGHTED:  No

Recommended Prerequisite: Principles of Business, Marketing, and Finance

Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business. 

GPA:  No WEIGHTED:  No

Recommended Prerequisite: Principles of Business, Marketing, and Finance

Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. 

GPA:  No WEIGHTED:  No

RECOMMENDED PREREQUISITE:  Principles of Hospitality & Tourism

This course will introduce students to the concepts and topics necessary for the comprehensive understanding of the fundamentals of the meetings, conventions, events, and exposition industries. The course will review the roles of the organizations and people involved in the businesses that comprise the Meetings, Events, Expositions and Convention (MEEC) industry.

GPA:  No WEIGHTED:  No

PREREQUISITE: Algebra II

SUGGESTED PREREQUISITE:  Principles of Business, Marketing & Finance or Business Information Management

Statistics and Business Decision Making is an introduction to statistics and the application

of statistics to business decision making. Students will use statistics to make business

decisions. Students will determine the appropriateness of methods used to collect data to

ensure conclusions are valid.

GPA:  No WEIGHTED:  No

PREREQUISITE:  At least one credit in the Marketing Pathway

The Practicum in Entrepreneurship provides students the opportunity to apply classroom learnings and experiences to real-world business problems and opportunities, while expanding their skill sets and professional relationships as a real or simulated business owner versus the experience one would have as an employee. Students will prepare for an entrepreneurial career in their area of interest in their career cluster and build on and apply the knowledge and skills gained from courses taken in an array of career areas. Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and level of the student’s need for work-based learning experience. Students implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and to make a successful transition to the workforce or postsecondary education. It is recommended that students are paired with local business owners or employers in their specific industry program of study. 2 credits 

GPA:  No WEIGHTED:  No

PREREQUISITE:  None

RECOMMENDED PREREQUISITE: None

In Entrepreneurship I, students will gain the knowledge and skills needed to become an

entrepreneur. Students will learn the key concepts necessary to begin and operate a business. The

primary focus of the course is to help students identify the types of business structures, understand

the components of a business plan, determine feasibility of an idea using research, and develop

and present a business concept. In addition, students will understand the basics of management,

accounting, finance, marketing, risk, and product development.