This Isn't Just Prep—It’s Presence.
You already know how to answer "Tell me about yourself." But do you know yourself well enough to answer it with energy, clarity, and actual human connection?
This isn't about memorizing a bunch of "perfect" responses and hoping you don’t black out halfway through your story about that one time you "demonstrated leadership in a cross-functional team." (Yawn.) This is about showing up like someone they want to work with (and someone you want to work with, too!).
The best interview strategy in the world won’t work if your brain is stuck in “don’t mess up” mode. Here’s the reframe:
You’re not auditioning. You’re collaborating.
You’re not begging. You’re bringing value.
You’re not faking confidence. You’re being curious, clear, and calm.
Your job is to walk in there like someone who has already been chosen—because let’s face it, if you were the wrong fit, you wouldn’t be sitting in that chair. Interviews aren't IQ tests. They're vibe checks.
What’s your POV? Your UVP?
Point of View (POV) and Unique Value Proposition (UVP) are distinct but related concepts that help define your brand and messaging. A POV articulates your core beliefs and perspectives, often presented as a set of guiding principles. A UVP, on the other hand, is a concise statement that highlights the specific benefits you offer and how you stand out from others.
Every answer you give is a mini story about what you value, how you think, and what kind of presence you bring to a team. This means:
Don’t hide your personality—use it to stand out.
Don’t just describe your experience—connect it to your beliefs.
Don’t just rehearse achievements—frame them as proof of what you care about.
You're not just qualified. You're distinct. Make that the point.
📥 Download the Personal Brand Worksheet
Of course, I love a good STAR format (Situation, Task, Action, Result). But I'm flipping it to go beyond the dry facts to the part of the story that makes you a memorable human being:
Soul – Why did this moment matter to you? What made it more than just another job task?
Truth – What was your honest internal response? How did you need to self-manage in that moment?
Action – Keep it tight. Explain clearly what you did and how.
Ripple – What changed as a result? Not just outcomes, but relationships, systems, team dynamics?
Don’t just rattle off metrics. Show them who you are through those metrics.
📥 Download the STAR Interview Story Worksheet (including 10 examples)
Before the interview, pick 3–5 core stories that show your range:
A win you're proud of.
A failure that taught you something.
A time you led when it wasn’t easy.
A challenge that made you think differently.
A moment you chose courage over comfort.
Then, map those stories to the values you stand for. That way, when you’re asked “Tell me about a time…,” you’re not scrambling—you’re connecting dots like a boss.
Here’s what “real prep” looks like:
Reflect on what you want them to remember about you.
Practice with a friend or mentor, not to perfect your delivery but to strengthen your conviction.
Record yourself. Watch it back. Yes, it’s cringey. Do it anyway.
Write down 3 words that describe how you want to feel during the interview—and build everything around being that person.
You are not the most impressive version of yourself when you’re polished within an inch of your life.
You are the most impressive when you’re honest, present, and aligned with what actually matters to you.
Show up like someone who cares—about people, about purpose, about doing work that matters. The job offer is just a bonus.
📥 Download the Interview Confidence Cheat Sheet
Interviews aren’t just assessments. They’re emotional transactions. If you’ve ever walked out of an interview thinking, “I said all the right things... why didn’t I get the offer?”—this is probably why.
According to behavioral science (shoutout to Science of People), people form snap judgments based on two things:
Competence – Can you do the job?
Warmth – Are you someone they want to do the job with?
The magic happens when you show both. Too much competence without warmth? You come off as a robot. Too much warmth without competence? You’re fun, but forgettable.
Speak in specifics: “I led a team of 6 and reduced churn by 28%” > “I helped with retention.”
Use results language: What happened because of you? What problem did you solve? What process did you improve? What product did you launch?
Own your experience without downplaying it (ditch “I just sort of...” and “kind of…”)
Smile (yep, even in virtual and telephone interviews)
Use open body language and make eye contact.
Show enthusiasm: for the role, the team, the mission. Let them feel that you care.
Ask questions that reflect empathy and curiosity (like: “What makes someone thrive here?”)
Whether you're exploring a career pivot or preparing for your next big step, interviews can feel like both an opportunity and a pressure test. That's why we've created this series of Kelley Alumni Interview Prep Guides—designed specifically for business school graduates navigating competitive roles across industries.
Each guide breaks down what to expect, how to prepare, and how to communicate the unique value of your business education in interviews that matter. From product management to consulting, brand strategy to finance, you'll find step-by-step insights, recommended resources, and encouragement tailored to your path.
These aren't generic tips—they’re actionable playbooks grounded in the skills you’ve built at Kelley and beyond. Use the links below to explore prep guides by function and role. Please extend me some grace if you don't see a guide for every role on the planet; that list would be gargantuan. Pick something close to your target, and extrapolate the framework and guidance. You've got this.
Operations Consultant
Internal (Corporate) Consultant
Digital/Technology Consultant
Brand Manager
Product Marketing Manager
Growth Marketing Manager
Customer Insights / Market Research Analyst
Product Operations Manager
Technical Program Manager
Business Analyst / Strategy Analyst (Tech companies)
Corporate Finance / FP&A Analyst or Manager
Investment Banking Associate
Private Equity / Venture Capital Analyst
Strategic Finance Manager
HR Business Partner
People Operations Manager
Talent Management / Leadership Development Consultant
Social Impact Program Manager
ESG Strategy Consultant
Corporate Social Responsibility (CSR) Manager
Corporate Strategy Manager
Innovation Manager
Business Development Manager
Chief of Staff
Startup Founder
Chief Operating Officer (early-stage)
Head of Strategy or Growth
Venture Studio / Incubator Roles
There’s no shortage of AI-powered tools promising to help you “nail the interview”—and some of them actually deliver.
While nothing replaces good ol’ human practice (or real-time connection), AI tools can be a surprisingly smart wing-person when:
You're prepping for recorded virtual interviews where delivery matters as much as content
You’re facing technical or case interviews and want to drill with instant feedback
Or, let’s be honest—you’re talking to yourself in the mirror and need a less judgmental audience
I’ve tested a few of these tools so you don’t have to scroll blindly (no affiliate kick-backs here). This is not an endorsement—just sharing information. Check them out below and see what clicks for you.
A free tool offered by Grow with Google. Practice key questions, get insights about your answers, and get more comfortable interviewing.
Vibe: Like talking to a friendly robot who actually listens
What it does: Lets you practice common questions, gives feedback on job-specific keywords and delivery
Great for: Beginners, career switchers, and anyone who gets tongue-tied saying “Tell me about yourself”
Opinion (not endorsement): It’s basic—but in a good way. No fluff. Just solid reps.
You may have used Big Interview while you were a student at Kelley. Various pricing plans available, starting around $40.
Vibe: Your serious career coach with a slightly dated wardrobe
What it does: Offers industry-specific questions, mock interviews, video feedback, and structured training paths
Great for: Job hunters who love a plan and anyone facing structured behavioral or executive interviews
Opinion (not endorsement): A little clunky UX-wise, but the content is chef’s kiss. Especially for STAR-style interview prep.
One of the free AI tools in The Job Insiders' CareerBot 3000 toolkit, powered by PartyRock.
Vibe: Your no-nonsense, job-hunting gym buddy
What it does: Customizes interview questions based on your role, helps you practice behavioral answers, and gives instant feedback on clarity and delivery
Great for: Career switchers, time-crunched pros, and anyone who wants to sharpen their answers without overthinking them into oblivion
Opinion (not endorsement): Free, fast, and practical—think of it like reps for your interview muscles. It won’t replace a coach, but it’s solid for getting out of your own head and into interview shape.
Practice interview questions (up to 5 free Yoodli's) and get real-time feedback.
Vibe: TED Talk meets Toastmasters
What it does: Records you speaking and analyzes your pace, filler words, eye contact (if video), and more
Great for: Over-talkers, under-breathers, and folks prepping for virtual/video interviews
Opinion (not endorsement): It’s like having a brutally honest BFF who tells you when you’re rambling—but nicely.
Various pricing plans available, starting around $20.
Vibe: Smart, smooth, and made for high-stakes interviews
What it does: Tailors practice for specific companies (think: McKinsey, Google, etc.), with feedback on delivery + content
Great for: Tech, consulting, and finance folks trying to look like they don’t sweat under pressure
Opinion (not endorsement): If your interview feels more like a gladiator match than a coffee chat, this one’s your armor.
AI interview prep tools are a mirror, not a magic wand. Use them to see yourself clearly, tighten your delivery, and practice under pressure—but don’t let them scrub out your spark.
The goal isn’t sounding perfect. It’s sounding like you—just a version who’s done their homework and knows they belong in the room.
Interviews can feel intimidating, but they’re also invitations—to share your story, show your strengths, and connect your business education to real-world impact. These guides are here to help you prepare with clarity and confidence.
You’ve already done the hard work of investing in your education, building experience, and leading with purpose. Now it’s about telling that story well.
You’re more ready than you think. And your next opportunity? It’s waiting.
The best way to prepare for an interview is to practice with someone who is actually in the function / industry where you want to work. Use the Kelley Alumni Network to identify people who are willing to help!