Job Search Strategy & Tools
Job Search Strategy & Tools
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Plan Smart, Search Strategically, and Land the Right Role.
What's Your Strategy?
What's Your Strategy?
There are two types of job search: proactive and reactive. It is important to do both well.
A successful job search requires more than simply applying to open positions—it calls for a thoughtful, strategic approach. Reactive job searching includes responding to posted openings, submitting applications, and interviewing when contacted. While this is often the most visible part of the process, it can be competitive and limiting if done in isolation.
On the other hand, proactive job searching involves networking, informational interviews, targeting companies you're interested in (even if they're not hiring), and building a personal brand that attracts opportunities. Proactive strategies often lead to the "hidden job market"—roles that are filled through referrals or created for the right candidate.
This page provides tools and strategies to help you build a well-rounded job search plan. Whether you're actively looking for your next role or just exploring your options, using both approaches in tandem will maximize your chances of finding a role that fits your skills, values, and goals.
Proactive Search:
Proactive Search:
Play the long game.
Play the long game.
This is a mindset, not a phase—and it should be ongoing. Stay curious and build genuine relationships with people who are doing the kind of work you might want to do next. Ask for their insights: What skills are essential? What experience made the biggest difference in their path? Learn from their journey, and stay in touch.
By consistently engaging in these conversations, you’ll expand your knowledge, grow your network, and stay top of mind. Then, when an opportunity arises—especially on their team—you can seamlessly transition into reactive job search mode with a strong foundation already in place.
Reactive Search:
Reactive Search:
Act fast and act smart.
Act fast and act smart.
When you see a job posted that interests you, move quickly—but not blindly. First, reach out to someone you know (or can be introduced to) at the organization. Ask for a quick conversation to get their perspective before you apply. Let them know you plan to submit your application within 48 hours and would value any insights they can share on short notice.
Stick to your timeline: apply when you said you would, and follow up with that contact afterward. Let them know you’ve applied and thank them for their time and advice. This small act of professionalism can go a long way in setting you apart.
Job Search Tools
Job Search Tools
Click the buttons below to explore job search tools and resources, including downloadable cheat sheets and templates.
Craft a clear, compelling résumé that highlights your impact and aligns with your target roles.
Optimize your profile, expand your network, and attract opportunities by using LinkedIn strategically.
Gain insight into industries, companies, and roles to make informed, targeted job search decisions.
Tap into exclusive job postings and alumni connections available through Kelley’s job platforms.
Stay organized, focused, and efficient with tools and tips to track applications, follow-ups, and progress.
Prepare with confidence, tell your story effectively, and demonstrate your value in every conversation.
Approach offer negotiations with clarity and confidence to secure the best possible outcome.
Manage Your Morale
Stay resilient and motivated with strategies to navigate the emotional ups and downs of job hunting.
Follow for job search strategy, sanity, and support.
Watch. Engage. Be informed and inspired to apply what you learn.
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