Innovation Type: Culture Building | Creating a new type of team to encourage innovation use across an office
Innovation Type: Culture Building | Creating a new type of team to encourage innovation use across an office
Keywords
A-Team
Team culture
Diverse teams
Date of Publication
24/03/2020
Problem
The idea to set up an A-Team for innovation emerged from the “Co-Lab for nature” hosted within WWF Switzerland in 2018 as an innovation process to find solutions to questions such as how to help WWF increase its impact and not be paralysed by the enormous challenge we as an organization try to tackle. The A-team supports WWF as a whole to become more innovative and we believe this helps us to bend the curve and achieve our organisational goals.
Solution
The A-team consists of seven people who aim to support the innovation culture and processes within WWF Switzerland. The team holds specific skill sets that can introduce new innovation methods into WWF that enable employees to think out-of-the-box and tackle challenges of their work and beyond.
Each A-team member picked a specific method or approach in which they either already had experience or participated in training to design formats for the WWF employees. The formats include training, events, workshops, or innovation processes, and each has its own strategy and goals within the overall objectives of the A-team. The A-team is closely connected with PPMS and will help the process come to life and grow through new and creative tools. This pilot is being tested for one year. After the first two quarters, a first evaluation was done and the approach proved very successful. The concept is now ready to be scaled to other WWF offices. We believe it truly supported our innovation culture in Switzerland to be developed bottom-up and across departments.
3 Concrete Results
1. Regular offers for staff to participate and reflect on innovation culture: failure lunches, deep listening training, etc.
2. More moments of collaboration between WWF teams and with externals (multidisciplinary): sexy salad, multi-stakeholder workshops, etc.
3. Innovation processes such as Panda Labs can be led through the design thinking process by internals (A-team members) rather than paying expensive facilitators.