How does it work?

Food Forward was a cutting-edge innovation accelerator program launched in 2018 by WWF’s Food Practice and was completed in partnership with Impact Hub. The more than 10-month journey invited nine WWF Food Focal Point teams from across the network to develop pragmatic and impactful solutions aimed at solving the world’s most urgent food system challenges affecting people and the planet.

Most WWF teams participating in the program had previously applied for the 2018 Food Practice Innovation Funds. These teams were invited to revisit their initial Innovation Fund concepts, ideate solutions to the identified challenges, and then prototype and test their ideas in an iterative process. 

The program utilised a combination of regular group training, one-on-one coaching (between Impact Hub coaches and the WWF teams), tool development, and an in-person workshop for each team. It followed the steps of Design Thinking (Empathize, Define, Ideate, Prototype, Test). By the end of the program, the teams’ prototypes were uploaded to the Funding Platform and five projects were selected for partial or full funding by the Food Practice Leader and Leadership Team.