To address a new and potentially large target group - the yogis - the WWF Germany Brand Team brought to life: Yoga for Biodiversity. 

Lots of yoga studios signed up to run donation-based yoga classes – and many did! When Covid lockdowns started, the event turned virtual – which resulted in lower participation. 

But – the project is beautiful and does tap into a large potential segment – so it’s being relaunched on International Biodiversity Day, May 22, 2023, as a peer-to-peer fundraising event under the CTA “practice with your fellow yogis and raise funds for the protection of endangered species”

One of the UK’s flagship peer-to-peer fundraising initiatives, Wear it Wild, comes with incredible imagery. People are invited to literally ‘wear it wild’ to work, school, or at a family gathering. 

The UK team has made available a long list of 'wild' fundraising ideas and resources for anyone to use. 

Another excellent peer-to-peer, DIY, fundraising event from the UK team is Brave the Chill.  For this one people are encouraged to a quick dip in (very!) fresh outdoor water, cold showers, or icy baths! The aim? To raise a minimum of £150 via JustGiving from peers. 

Launched during Covid as a virtual event – and still going strong in 2023 – Panda Paddle was created as an alternative to yet another virtual running event. Beautifully connected to our Fresh Water work at WWF, Panda Paddle invites people onto their Stand-Up Paddleboards on fresh waters all across the country. 

The 2022 edition saw people peer-to-peer raise another 90.000 US dollars.