Design Thinking

2020/01/17

2020/02/19 (增加連結)

2020/03/01 (增加投影片)

設計思考

• Design Thinking: A Quick Overview
  • Inspiration -> Ideation -> Implementation
  • Inspiration
    • Understand -> Observe -> POV (Point of View)
  • Ideation
    • Ideate -> Prototype -> Test
  • Implementation
    • Story Telling -> Pilot -> Business Model
• 5 Stages in the Design Thinking Process
  • Empathize (了解使用者 / 理解->觀察)->Define (定義觀點) -> Ideate(發想)->Prototype(開發雛型)->Test(測試雛型)
• What is Design Thinking and Why Is It So Popular?
  • Empathise – with your users
  • Define – your users’ needs, their problem, and your insights
  • Ideate – by challenging assumptions and creating ideas for innovative solutions
  • Prototype – to start creating solutions
  • Test – solutions
• Design Thinking: New Innovative Thinking for New Problems
  • Form The Right Mindsets for Innovation
  • Create Cross-disciplinary and Innovative Teams
  • Create Environments Conducive to Innovation
• 7 UX Deliverables: What will I be making as a UX designer?
  • User Research Deliverables
    • Personas (Empathize)
    • Storyboards (Empathize/Ideate)
    • Customer Journey Map (Empathize)
  • Ideation Deliverables
    • Brainstorming
    • User Flow
  • Prototyping Deliverables
    • Sitemaps
    • Low-fidelity prototypes
    • High-fidelity prototypes
    • Interactive prototypes
  • Evaluation Deliverables
    • Usability report
    • Analytics report
• Design Thinking
  • What is Design Thinking?
  • Why Is Design Thinking so Important in Today’s World?
  • The Five Stages of Design Thinking
  • The Origins of Design Thinking
• Design Thinking: Get a Quick Overview of the History
  • Design Science -> Way of thinking -> Designerly ways -> Design Thinking

Empathize

• 了解使用者 (理解、觀察)
  • Stage 1 in the Design Thinking Process: Empathise with Your Users
    • Design Thinking: Getting Started with Empathy
    • How to Develop an Empathic Approach in Design Thinking
    • Probes for Context Mapping – How to Design and Use Them
      • What people say / think (interviews)
      • What people do / use (observations)
      • What people feel / dream (generative techniques)
    • Context mapping put into practice
  • 同理心地圖 / 換位思考地圖 (Empathy Map)
    • Think & Feel
    • Hear
    • See
    • Say and Do
    • Pain
    • Gain
  • 使用者素描 (Persona)
    • Personas – A Simple Introduction
  • 親和圖 (Affinity Diagram)
    • Affinity Diagrams – Learn How to Cluster and Bundle Ideas and Facts
  • 現有的互動模型
    • 使用者之間以及與利害關係人的互動
    • Map the Stakeholders
  • 顧客旅程圖 (Customer Journey Map)
    • Customer Journey Maps - Walking a Mile in Your Customer’s Shoes
    • User goals
    • Process and Channels
    • Process
    • Touch points
      • Customer Touchpoints - The Point of Interaction Between Brands, Businesses, Products and Customers
    • Experience
    • Problems/Ideas/Opportunities
  • 現有的序列模型
    • 使用者的行為模式
  • 現有的價值主張圖
    • 顧客素描與價值地圖的適配
  • 現有的商業模式圖 (策略觀點/商業模式觀點)

Define

• 定義觀點
  • Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results
  • 價值分析法
    • 我需要(價值)、我希望(目的)、我覺得(行為)
  • 黃金圈思考
    • Why、How、What
    • 關於為什麼 (黃金圈 by Simon Sinek)
      • 賽門西奈克：偉大的領袖如何鼓動行為 (TED Talk 18:01)
    • Enemy number 12. Lack of purpose
      • Why = Motivation
      • How = Process
      • What = Product
  • Stanford PoV
    • User + Need + Insight (surprising)
      • Developing a Point of View
      • Define and Frame Your Design Challenge by Creating Your Point Of View and Ask “How Might We”
  • User Story
    • As a XXX, I want XXXX So that XXXX

Ideate

• 發想
  • Stage 3 in the Design Thinking Process: Ideate
  • What is Ideation – and How to Prepare for Ideation Sessions
  • 腦力激盪法
  • 概念發想 (Idea Sketch)
  • 改善後的互動模型
    • 使用者與利害關係人的互動
  • 改善後的序列模型
    • 使用者的行為模式
  • Service Blueprints - Communicating the Design of Services
    • What Goes Into a Service Blueprint?
      • The five main swim lanes that are captured in a service blueprint are as follows:
        • The physical evidence
        • The customer’s actions
        • The front office
        • The back office
        • Supporting actions
    • Structuring your blueprint is a question of following a simple process:
      • Identify the process to be blueprinted.
      • Identify the customers to be served by the process.
      • Examine the customer’s perspective of the service (the customer journey)
      • Identify the actions on the service by employees, technology and other actors (suppliers, etc.)
      • Link activities together for natural flow in order that they occur
      • Ensure that you have identified the evidence and KPIs for a successful outcome

Prototype

• 開發原型
  • Stage 4 in the Design Thinking Process: Prototype
  • Prototyping: Learn Eight Common Methods and Best Practices
  • Prototyping in Design Thinking: How to Avoid Six Common Pitfalls
  • From Prototype to Product: Ensuring Your Solution is Feasible and Viable
  • 介面設計 (wireframe / prototype)
    • 9 Free to Use Wireframing Tools

Test

• 測試原型
  • Stage 5 in the Design Thinking Process: Test
  • Test Your Prototypes: How to Gather Feedback and Maximise Learning
  • 可用性測試 (usability test)