Key Aspects of Text Design

1. Audience & Purpose – Writers modify content presentation based on their intended purpose(s) and target audience(s) (e.g., an online news article may feature embedded videos and hyperlinks, whereas a print version relies on textual description).

2. Mode & Genre – Text mode determines how a text is accessed—whether in print, digital, visual, auditory, or multimodal form—while genre establishes the conventions that shape content and style. Together, these elements define how information is organized and communicated.

3. Text Structure – Text structure can be analyzed through multiple lenses, each providing insight into how information is organized and conveyed. At both the broad and more detailed paragraph levels, text structure serves as the blueprint for arranging information within and across paragraphs.

4. Text Features – Text features are based on a text’s mode, genre, purpose, and audience. They may be used to organize, highlight, or present information in an engaging fashion.