Pedro Lins, MPA-MC '04

About the Expert

Pedro Lins is a Brazilian consultant, mentor, adviser, teacher, and speaker whose career spans over four decades and countless borders. With a wealth of experience cultivated across continents, Pedro has dedicated his life to guiding businesses, nonprofits, and academic institutions toward more responsible and sustainable futures.

From executive leadership to academic appointments and volunteer initiatives, Pedro's journey is defined by his unwavering commitment to Environmental, Social, and Governance (ESG) principles, Sustainable Competitiveness (CS), and Diversity, Equity & Inclusion. His expertise lies in transforming organizations across sectors—corporate giants, cooperatives, and public institutions—into entities driven by ethical leadership and long-term strategy.

Pedro has played pivotal roles in projects with companies such as Embraer, Bayer, Unilever, and Bridgestone, while also contributing his insight to organizations like Fundação Bradesco, Instituto C&A, and the World Bank Institute. His impact extends into the cooperative sector with partnerships involving Copercana, SICREDI, and Cooperativa Frísia, reinforcing his passion for responsible business conduct and governance.