Anna Block, ALM '10
Anna Block, ALM '10
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Brand Marketing & Pricing Expert | Founder, Aleph Management Group Inc.
PhD Candidate | Business Faculty (Former: TCU, Current: NY University)
Brand Marketing & Pricing Expert | Founder, Aleph Management Group Inc.
PhD Candidate | Business Faculty (Former: TCU, Current: NY University)
About the Expert
Anna A. Block is a brand marketing and pricing expert, specializing in evidence-based strategies and pricing analysis. Trained in methodologies from industry leaders such as Mark Ritson, Les Binet, Peter Field, and Dr. Kathryn Tucker (MIT Pricing Expert)—applied by top luxury brands like LVMH, Sephora, Unilever, and P&G—she helps brands scale profitably while balancing long-term brand building with short-term activation. Aleph Management Group also integrates AI-powered collaboration for enhanced brand evaluation and strategy development.
Anna A. Block is a brand marketing and pricing expert, specializing in evidence-based strategies and pricing analysis. Trained in methodologies from industry leaders such as Mark Ritson, Les Binet, Peter Field, and Dr. Kathryn Tucker (MIT Pricing Expert)—applied by top luxury brands like LVMH, Sephora, Unilever, and P&G—she helps brands scale profitably while balancing long-term brand building with short-term activation. Aleph Management Group also integrates AI-powered collaboration for enhanced brand evaluation and strategy development.
Expertise
Expertise
- Brand Marketing Strategy: Target segment selection, positioning, brand codes (brand assets), SMART objectives, and 3C positioning.
- Pricing & Value-Based Growth: Economic Value to Customer (EVC), conjoint analysis, price elasticity, and more.
- SEO/SEM & Digital Marketing Analytics (DMA): Data-driven optimization and go-to-market strategies.
- Brand Tracking & Consumer Perception: Partnered with Tracksuit to monitor brand health and marketing effectiveness.
- Landing Page Optimization & A/B Testing: Development and iterative testing for performance improvement.
Meeting Type
Meeting Type
- In-Person
- Phone Call
- Video Conference
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