Francine Martindale, '21

About the Expert

Francine is the founder of Content & Systems, a marketing and management consulting firm established in 1994. With expertise spanning start-up development, media consulting, content creation, marketing, business development, and media management, she has built a successful career at the intersection of strategy and execution.

Francine’s further honed skills by studying Internet Marketing at Harvard, which paved the way for a focus on management consulting with a specialization in traditional and digital marketing. In 2017,She earned certification as a Registered Management Consultant through the Institute of Management Consultants (Singapore). providing consulting services on government grant-related projects.

As a co-founder of Heardable in Singapore, a digital marketing analytics company, Francine helped develop solutions to measure, analyze, and optimize brand growth across all digital touchpoints seamlessly. Additionally, Francine co-founded JUMP League, an esports initiative offering professional-level esports classes and competitions for children and young adults, taught by experienced pro players.

Francine’s experience spans all major media formats—television, radio, print, and digital and has worked with clients ranging from multinational corporations and leading advertising agencies to large-scale media and publishing companies, start-ups, and government entities.