John Purcell

About the Expert

I am a seasoned SaaS leader and advisor with almost 30 years of experience in driving business and technology strategy, growth, and transformation for enterprise SaaS companies. As the Chief Product Officer at DoiT (www.doit.com), I leverage my organizational, operational, and technological expertise to deliver innovative and scalable cloud solutions that help customers optimize their cloud operations and costs. Throughout my career, I have built, positioned, and led product-centric technology companies to achieve unprecedented wins and revenue, while finding and empowering great people and teams. I have also guided global product marketing and sales strategies, forged strategic partnerships and industry relationships, and participated in successful M&A processes. Some of my notable achievements include transforming CloudHealth's product team and product portfolio, driving SmartBear's API Readiness subscription growth, and commercializing LogMeIn's IT Management business. Additionally, I am a Forbes Technology Council member, a member of the FinOps Foundation Governing Board, and an advisor to several high-potential startups and venture capital firms.