One of the hugely beneficial technologies we have used for this service has been Gov Notify, a central government resource. This has proved invaluable as:
We have also been able to benefit from our direct relationship with the Gov Notify team and we will be early adopters of its attaching-sending functionality on emails.
During the NCC project, and working with Gov Notify, we saw an opportunity to define what a good URL link should look like. We did this so that users would have the most trust in the communications we are sending out, contributing to the Hackney Council brand. The research findings and proposal can be seen here. We hope to collaborate with Gov Notify on our findings.