By combining our caller and agent user research with data from the telephony system and Google Analytics, we were able to identify the major user journeys encountered when logging a call. This helped us to break down the service into logical, manageable pieces. We were also more able to identify pain points and areas where we could deliver the most value in the shortest amount of time.
The key journeys we identified in Discovery were:
From the journeys we identified multiple pain points, here are a few examples: