Gunma University established the Center for Research on Adoption of NextGen Transportation Systems (CRANTS) in December 2016, with a focus on researching the next generation of mobility in society. Based on their research, they aim to demonstrate and promote the adoption of new transportation systems. As part of its commitment to one of its research themes, the societal introduction of fully automated vehicle systems, CRANTS created the Next Generation Mobility Open Innovation Council in May 2017 as a platform for collaboration between academia, industry and the local community. Various companies from industries such as automotive, parts manufacturing, finance, and insurance are actively participating. The council organizes research meetings, test rides of automated vehicles, facility tours, and other events. The annual general meeting serves as a forum to review the results of CRANTS' research and demonstrations, as well as the initiatives of collaborating companies and local authorities. These meetings and tours consistently attract many participants, fostering lively discussions. While the initiative is praised for keeping up with trends in advanced technological research, there are also calls for it to serve as an opportunity where the needs and concerns of transportation operators, residents, and future users can be considered.