In this section you can learn more about Non Violent Direct Action overall, looking at how it's been used by movements other than Greenpeace in the past, as well as recently/today. For the latest Greenpeace actions, go to the page NVDA - Greenpeace today, and here for other/older Greenpeace actions. For resources (readings, videos, podcasts) scroll to the bottom of this page.
What is Non Violent Direct Action?
Nonviolent direct action (NVDA) is one way people challenge injustice by openly breaking rules or disrupting everyday systems without using physical force. It treats disobedience as a democratic tool when official routes fail. NVDA sits within a much wider field of protest: lawful marches and petitions, symbolic acts of refusal, strikes, blockades, sit-ins, digital disruptions, and more forceful tactics such as sabotage or riots. NVDA is distinctive in rejecting violence and relying on moral pressure and collective disruption.
Greenpeace deliberately limits itself to the peaceful end of this spectrum: it embraces NVDA, petitions, marches and public pressure, but rejects any violent tactics. Greenpeace’s commitment to NVDA draws on a long tradition of movements that used peaceful disruption to expose injustice and force political change. Click on some of the examples below if you’re interested in some historical context.
"Our natural tendency to place the possible in the past means that we often overlook the acts of our contemporaries, who defy the presumably unmovable order of things - and thus achieve what has at first seemed impossible" - Czesław Miłosz
NVDA's history - some examples
UK, 1848 – The Chartists
The Chartists were a working-class political movement in Britain during the 1830s and 1840s, campaigning for democratic reforms at a time when most ordinary people had no vote. They wanted measures like universal male suffrage, secret ballots, and fairer representation in Parliament. One famous action was the 1848 March on Kennington Common, when thousands of supporters gathered to present a petition to Parliament. The size of the march sent a clear message that many people were demanding change, showing how collective, nonviolent pressure could challenge entrenched political power.
UK, 1910-13 – The Suffragettes
The suffragettes were a group of women in early 20th‑century Britain campaigning for the right to vote, at a time when women were largely excluded from politics. Between 1910 and 1913, some chained themselves to the railings outside Parliament in highly visible, nonviolent protests. Rather than being treated as legitimate political activists, they were often arrested, imprisoned, and forcibly fed when they went on hunger strikes. This harsh treatment highlighted the state’s determination to suppress their demands, while also drawing public attention and sympathy, showing how civil disobedience can provoke both repression and wider support for a cause.
Note, not all the techniques used by the suffragettes were non-violent, so this is just one example that fits with NVDA.
The Salt March of 1930 was a central act of nonviolent direct action led by Mahatma Gandhi against British colonial rule in India. At the time, the British government imposed a monopoly on salt, making it illegal for Indians to produce or sell their own and forcing them to buy heavily taxed salt. In defiance, Gandhi and a small group of followers set out on a 240-mile march from Sabarmati Ashram to the coastal village of Dandi, walking for 24 days. Along the way, thousands joined him, turning the march into a mass mobilisation. Upon reaching the sea, Gandhi made salt by evaporating seawater, deliberately breaking the law. This symbolic act inspired widespread civil disobedience across India, including the production of illegal salt, boycotts of British goods, and peaceful protests, demonstrating the power of disciplined, nonviolent defiance to challenge an oppressive system.
South Africa, 1952 - Sisulu and Mandela
In South Africa, nonviolent direct action played a key role in resisting apartheid, the system of racial segregation enforced by the state from 1948 onwards. A central example is the 1952 Defiance Campaign, led by the African National Congress (ANC) under the leadership of Walter Sisulu and coordinated alongside Nelson Mandela and other activists. Volunteers deliberately broke apartheid laws—such as curfews and segregation rules—without resisting arrest, aiming to expose the injustice of the system and mobilise mass participation. Though authorities responded with arrests and beatings, these disciplined acts of civil disobedience demonstrated the power of NVDA to challenge entrenched authority and inspire both domestic and international support for the anti-apartheid struggle.
Rosa Parks’ refusal to give up her seat on a Montgomery bus in 1955 is a landmark example of nonviolent direct action. At the time, segregation laws in the American South required Black people to give up seats to white passengers on public buses. Parks’ arrest sparked the Montgomery Bus Boycott, in which Black residents collectively refused to use the buses, walking or finding alternative transport instead. This peaceful, sustained disruption put economic and moral pressure on the city’s authorities, challenging the unjust system of racial segregation and demonstrating the power of NVDA to drive social and political change.
One specific example of Martin Luther King Jr.’s use of nonviolent direct action is the Birmingham campaign of 1963. King and the Southern Christian Leadership Conference organised marches, sit-ins, and boycotts to challenge segregation in public facilities and businesses in Birmingham, Alabama. Protesters deliberately faced arrest without resisting, drawing national attention to the city’s harsh enforcement of segregation laws. Police used high-pressure water hoses to knock people off sidewalks and streets, and police dogs were set on demonstrators, including children. Many protesters were arrested and jailed for simply marching or sitting peacefully. The images of these attacks were broadcast nationally, shocking the public and highlighting the injustice of segregation. This deliberate, aggressive response by the authorities made the moral contrast of nonviolent protest versus violent oppression very clear, helping to build national support for civil rights reforms.
"It's up to all of us to try – and those that say that individuals are not capable of changing anything are only looking for excuses" - Václav Havel
More recent NVDAs (by other groups/movements)
Activists from all types of social justice movements as well as other environmental groups have used peaceful direct action. This section shows some examples, but there are many many more. See the Extra Resources section below to learn more.
Maldives, 2009 - Cabinet holds underwater meeting against climate change
In October 2009, Mohammed Nasheed, then-President of the Maldives and a longtime environmental and human rights activist, held the world's first underwater cabinet meeting to confront the refusal of world governments to reduce carbon emissions. He and his cabinet sat on the ocean floor in scuba gear, communicating with whiteboards and hand signals while signing a declaration calling for global action on climate change.
"If the Maldives cannot be saved today," he told journalists, "we do not feel there is much of a chance for the rest of the world."
Together with countless other actions, movements, and petitions, Nasheed's dramatic wake-up call helped build urgency around climate action. In 2015, governments signed the Paris Agreement at the UN, committing to limit global temperature rise to well below 2°C above pre-industrial levels, and ideally to 1.5°C.
Russia, 2012 - Pussy Riot vs Putin
On February 21, 2012, five members of the feminist punk collective Pussy Riot entered Moscow's Cathedral of Christ the Saviour wearing bright neon balaclavas and dresses. They performed their "punk prayer" titled "Mother of God, Banish Putin" in front of the altar, dancing and calling on the Virgin Mary to "become a feminist" and rid Russia of Vladimir Putin. The performance, protesting the Russian Orthodox Church's close ties to Putin ahead of his 2012 re-election, lasted less than a minute before security guards escorted them out.
Three members—Nadezhda Tolokonnikova, Maria Alyokhina, and Yekaterina Samutsevich—were arrested and charged with hooliganism. On August 17, 2012, all three were convicted of "hooliganism motivated by religious hatred" and sentenced to two years' imprisonment. Samutsevich was later released on appeal, while the other two served nearly two years in penal colonies.
The action sparked worldwide protests in cities including New York, Brussels, Amsterdam, and Berlin. Madonna, Paul McCartney, and Amnesty International rallied to their defense. What began as a one-minute performance became a global symbol of resistance against authoritarianism, turning Pussy Riot into an enduring icon of artistic activism and the struggle for free expression.
Amnesty, Oxfam and other groups had been campaigning for a global Arms Trade Treaty for over a decade by 2012, seeking to prevent weapons sales to those who might use them to commit war crimes and genocide. But governments were resisting, not least because the global arms trade is worth well over $100 billion annually—current estimates suggest closer to $140-200 billion.
In June 2012, Amnesty organized a creative stunt: Darth Vader visited FN Herstal, a Belgian arms manufacturer, while the Joker visited Dassault in France. Both were equipped with hidden cameras. The companies refused to sell weapons to these fictional villains—yet the actions exposed an uncomfortable truth: weapons WERE being sold to real "bad guys" despite these refusals, and new rules were desperately needed.
The hidden camera videos went viral and the stunt caused official embarrassment, increasing momentum for change. Just over a year later, in April 2013, governments at the UN adopted the Arms Trade Treaty. It was ratified by enough states to enter into force in December 2014. Today, this is the same treaty frequently invoked by campaigners calling for arms embargoes on Israel during the Gaza conflict. (You can see Greenpeace's stance on Israel/Gaza and our action at the US Embassy here)
Germany, 2014 - Nazis unwittingly raise money for anti-extremist organisation
In 2014, residents and businesses in the small German town of Wunsiedel turned an annual neo-Nazi march into an "involuntary walkathon," where the marchers inadvertently raised approximately €10,000 for an anti-extremist organization called EXIT Deutschland, a program that helps individuals leave far-right extremist groups and build new lives.
For years, neo-Nazis from across Europe marched through Wunsiedel every November to commemorate the death of Rudolf Hess, Adolf Hitler's deputy, who was once buried there. Traditional counter-protests had limited success in stopping the marches, so a local initiative called "Rechts gegen Rechts" (Right against Right) devised a creative new strategy.
Here is how the plan worked:
Sponsorship: Local residents, businesses, and anti-fascist groups secretly pledged to donate €10 to EXIT Deutschland for every meter the 250 neo-Nazi participants walked.
Motivational Signage: The march route was adorned with cheerful, brightly colored "motivational" signs that mocked the participants and turned their grim parade into a mock sporting event. Slogans included "If only the Führer knew!" and "Final sprint instead of final victory".
Mid-point Refreshments: Campaigners even set up a table of bananas under a sign that punned on the title of Hitler's autobiography, reading "Mein Mampf" (meaning "My munch").
The Reveal: The marchers were largely unaware of the scheme until they crossed the "finish line," where they were met with confetti and a sign "thanking" them for their donation to the anti-extremist cause.
In 2014 an international artist collective, working with UK-based human rights group Reprieve and Pakistan’s Foundation for Fundamental Rights, installed a giant portrait in the Khyber Pakhtunkhwa region of Pakistan to protest the impersonal nature of US Predator drone strikes and the military slang term “bug splat” used by operators to describe human casualties.
The 90 × 60 foot image depicted a young girl who had lost both her parents and two siblings in a drone attack, and was laid out in a field so that it would be visible from the air, challenging drone operators to see the human impact of their actions rather than anonymous targets. The artwork aimed to humanise civilian victims, spark empathy in drone operators, and catalyse broader debate about remote warfare and civilian harm.
The Not a Bug Splat campaign was part of a wider global conversation about drone warfare and civilian protection. In July 2016, President Obama issued an executive order directing US agencies to take steps to reduce civilian casualties, including training personnel, improving surveillance and distinction capabilities, taking feasible precautions, and reviewing incidents where civilians were harmed. The order also required annual public reporting on strikes and assessed combatant and non-combatant deaths outside declared war zones, a reporting requirement later revoked under President Trump.
Thailand, 2014 - Anti-coup sandwiches and books
In 2014, after a military coup in Thailand, gatherings of more than five people were banned, and hundreds of political opponents were arrested.
In response, anti-coup activists transformed mundane acts into symbols of resistance: reading books, eating sandwiches, and flashing the three-finger salute from The Hunger Games.
Protesters gathered in small groups to silently read books like George Orwell's 1984, Unarmed Insurrection, and The Power of Non-Violent Means, titles that expressed their opposition without confrontation.
Students handed out "sandwiches for democracy" in quiet picnics, while a 72-year-old woman was arrested for wearing a shirt reading "Respect my Vote". The junta warned that even liking anti-coup content on Facebook was a criminal offense.
People were arrested for eating sandwiches and reading books, and the salute from The Hunger Games was outlawed. These absurdly petty arrests exposed the regime's authoritarianism and sparked international condemnation. What began as whisper-quiet acts of defiance became powerful symbols that eventually contributed to Thailand's pro-democracy movement, which reignited in 2020.
In April 2016, transgender rights activist Sarah McBride used a simple everyday moment to make a powerful political statement to protest House Bill 2 (HB2), a controversial state law in North Carolina that barred transgender people from using public bathrooms that match their gender identity.
While visiting to collect stories from transgender North Carolinians affected by the law, McBride entered a women’s restroom she was technically prohibited from using and posted a selfie of herself there on social media with a caption highlighting the absurdity and human impact of the policy, writing, “Here I am using a women’s restroom in North Carolina that I’m technically barred from being in… We are all just people. Trying to pee in peace.”
The photo went viral and was widely shared as a vivid, personal critique of discriminatory bathroom laws, helping to shift public conversation from abstract policy debates to the lived realities of transgender people. It became one of the most high-profile moments in the broader movement against HB2 and bathroom discrimination, drawing support and solidarity while underscoring how mundane aspects of life are politicised under anti-trans legislation.
UK, 2019 - Extinction Rebellion blocks major London arteries
Extinction Rebellion (XR) took part in many actions, this is just one of their most famous.
On April 15, 2019, Extinction Rebellion launched an 11-day "International Rebellion" in central London. Thousands of activists occupied five major landmarks—Waterloo Bridge, Oxford Circus, Marble Arch, Parliament Square, and briefly Piccadilly Circus—transforming them into protest camps with stages, trees, and kitchens.
Greta Thunberg addressed crowds at Marble Arch, urging them to "never stop fighting for this planet." Dame Emma Thompson joined protesters on the pink boat at Oxford Circus. Activists glued themselves to the entrances of the London Stock Exchange, disrupted the DLR at Canary Wharf, and caused over £6,000 in damage to Shell's headquarters to force a jury trial.
The Metropolitan Police made 1,130 arrests—the highest number in any single UK police operation at that time—involving roughly 10,000 officers at an estimated cost of £37 million.
Six days after the protests ended, Parliament declared a climate and environmental emergency on May 1, 2019, making the UK the first country to do so. However, XR noted that concrete action toward their net-zero 2025 goal remained limited.
In January 2023 XR announced a change of tactics in a post titled "We quit".
Just Stop Oil (JSO) took part in many actions, this is just one of their most famous.
On 7 November 2022 dozens of JSO activists climbed onto gantries over London's orbital motorway, the M25. This resulted in police stopping the traffic, causing gridlock. The protests continued for four consecutive days, ending on 11 November, and involved 45 activists in total.
JSO is a British environmental activist group focused on the issue of human-caused climate change. It was founded in February 2022 with the primary objective of convincing the UK government to stop licensing new oil and gas projects. Just Stop Oil has often received criticism for using illegal and disruptive tactics in its protests, such as vandalism and traffic obstruction, although the group is committed to non-violence.
In March 2025, JSO announced its intention to disband and regroup using less adversarial campaign strategies. It was rebranded "Take Back Power" later that year.
Extra resources to dig deeper
-"Street Spirit- The Power of Protest and Mischief" (2017) by Steve Cranshaw
-"From Dictatorship to Democracy" (2002) - Gene Sharp
-"The Power of the Powerless" (1978) - Václav Havel
-"The Power of Nonviolence" (1935) - Richard B Gregg
Documentaries/Videos:
-"How to start a revolution" (2011): BAFTA Scotland Award-winning British documentary about Nobel Peace Prize nominee and political theorist Gene Sharp, described as the world's foremost scholar on nonviolent revolution.
-"Investigation of a Flame" (2003) is an intimate, experimental documentary portrait of the Catonsville Nine, Vietnam War protesters who burned service records in an act of peaceful protest.
-"Bringing down a dictator" (2002): Focuses on the student-led Otpor! movement in Serbia that helped oust Slobodan Milošević.
-"A Force More Powerful" (1999): A global survey of six major non‐violent movements (including India, US, South Africa)
Podcasts:
-Nonviolent Action Lab Podcast (2024): 8 episodes
-Making Peace Visible (Episode 29): "Covering civil resistance amidst rising authoritarianism" (2023)
-How to topple dictators and transform society (2020)
-XR Podcast, Episode 2: "Non Violence" (2019) by Extinction Rebellion
Words may inspire, but only action creates change.