Digital Creativity - Messaging in Digital Media

This unit is designed to build upon learners' experience in key stage 2. It requires learners to use a range of different skills across several pieces of software. Learners will work between different applications to create a poster and slides on a given theme. The unit is designed so that learners can concentrate on applying skills that they may have previously learnt as well as those learnt in the unit. Learners are given clear tasks for which they need to first plan and then implement a solution. 

Where could this lead?

'The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%. This statistic shows the rapid growth of the digital marketing industry and the increasing importance of digital marketing for businesses of all sizes.' 

In short there are lots of jobs paying lots of money....

1. Digital Marketing Specialist/Manager

2. Social Media Manager

3. SEO Specialist/Manager

4. Content Marketing Manager

5. Email Marketing Specialist/Manager

6. Digital Advertising Manager

7. Analytics Manager

8. E-commerce Manager

And there are more...

• Relevance: The logo/poster should be relevant to the purpose or theme it represents, such as a company, event, or concept.

• Creativity: The logo/poster should demonstrate originality and creativity in its design and composition.

• Clarity: The logo/poster should be clear and easily recognizable, with distinct shapes and elements.

• Simplicity: The logo/poster should be simple and not overly complicated, avoiding excessive details that may distract from its main message.

• Balance: The logo/poster should have a visually balanced composition, with the elements arranged harmoniously.

• Color choice: The colors used in the logo/poster should be appropriate, visually appealing, and convey the desired message or emotion.

• Typography: If text is included in the logo/poster, the choice of font should be legible, suitable for the purpose, and well-aligned with the overall design.

• Scalability: The logo/poster should be designed in a way that it can be resized without losing its visual quality or becoming distorted.

• Originality: The logo/poster should not resemble or imitate existing logos, ensuring uniqueness and avoiding copyright infringement.

• Presentation: The final logo/poster should be presented in a professional and visually appealing manner, showing attention to detail and a polished finish.