DEC 2018

A Thought about Thinking

Dr. Thomas T. Thomas

Effectiveness of the Advertising Campaign using Celebrity Endorsement - Case Study of a New FMCG Brand

P. Ravindranath, Dr.Rejikumar G., Sachin Krishna K.

Word-of-Mouth Marketing in the Age of Big Data - The Evolving Scenarios

Vinod Urath

Block Chain Technology Solutions in Shipping and Logistics Industry

Rajkumar Narayanan

Gender Differences in the Purchase Decisions of Apparels During Festive Season - A Study Conducted in Coimbatore City

Narayanan.N.R, Vinod Urath

CASE: Redbus- A Hassle free Travel

Ramya. S

BOOK REVIEW

Book : Finance for Strategic decision making

Author : M.P. Narayanan & Vikram K. Nanda

Reviewed by: J.Meena Maheswari

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