DEC 2011

Indian Consumer-An Enigma for the Marketer

Dr.Thomas T Thomas

Cash Conversion Cycle- An Effective Measure of Business Performance

Abraham Varughese

Construction of Equity Portfolio with Reference to Automobile & Infrastructure Sectors in Indian Capital Market

P.Varadharajan

Analysis of Elasticities in the Agro based Consumer Goods Industries of India in the Pre and Post Liberalization Period

Dr.M.Manonmani

An Application of Camel Model and Balance Score Board with Special Reference to SBI

B.Shanthamani, Dr.B.Usha

Training Needs Assessment with Regard to Individual needs of Middle Level Managers- A Comparative Study of Public and Private sector Banks

Rohit Kumar, Dr.Pushpinder Singh Gill

Innovative Leadership in IT & ITES Industry

B.Sambath Kumar, Dr.S.S.Rav

Improvement of Learning curve - A Real Goal for Human Resource Management

Neena P.C

Crowd Sourcing -The Future Model for Organisations

C.V.Suganthamani

Book Review:'Retail Strategies', Understanding Why We Shop

Ashokan.C

Caselet: Incremental sales verses Incremental Debt- A Trade off Question for Sales Manager

Mr.Vinod Urath