DEC 2007

Building Competitive Advantage through Organisational Culture

Mr.Tapomoy Deb

Building a Customer centric E-Business system for the Indian Railways

Dr.Thangavel, Ms.Ruby Selwyn

Retailing -Key Challenges Ahead

Ms.S.M.Jayasudha

Effect of Celebrity Advertisements-A Segment Wise Empirical Study using Cluster Analysis of Multivariate Technique

Ms.V.Rajeswari,Dr.L.Manivannan,Dr.N.B.Premkumar

Online Branding

Mr.C.M.Maran

"Six Sigma"-An Enigma in Sales and Marketing

Ms.L.Shankari

Customer Preference towards Indian Brand and Multinational Brand Shirts in Tirupur

Dr.R.Ganapathi,Ms.A.Sakthi Devi

Strategic Human Resource Management-Issues and Challenges in Managing a Knowledge Workforce

Ms.S.Jaya Bharathi

Symbiotic Supply Chain for Competitive Advantage-A Case study of Indian Auto Component Industry

Ms.Lakshmi Jagannathan,Dr.Fatima Jacob

A Comparative Study Between Business Process Outsourcing (BPO) and Knowledge Process Outsourcing(KPO)

Msdha,Mr.S.Karthikeyan,Ms.N.Lalitha

Book Review:Neural Networks in the Capital Markets

Ms.B.Shanthamani

Caselet: Zonata Appliances

Mr.vinod Urath