Social media is defined as forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Some popular examples are Twitter, Facebook, Instagram, and Tik Tok.

Communities formed through social media can be an important lever of change. You can utilize hashtag campaigns, tweet or retweet, or join networks already active in the areas of your interest.