10. 7 Lever 8:

Influential Individuals


Identify influential individuals (e.g., celebrities, authors, lawyers, etc.) already active in the areas of your cause.

Kim Kardashian, LeBron James, Chris Evans, and Rihanna: they are not just famous for their talents in fashion, sport, acting, and music, but also famous for their passion for public good. These influential individuals leverage their fame and fortune to address important issues of public concern, such as juvenile justice, voting rights, bipartisan conversation, and education.

You can tap into the influence held by celebrities and other major public figures in order to bring about change. You can easily find their social media accounts and public-facing email addresses via Google search to communicate with them about your issue.