Marketing

Marketing - CP 542100CW

Grades: 10, 11, 12

What makes people buy a product? How do salespeople talk people into buying stuff? Learn how everything around us is affected by marketing decisions. Specific topics will include: sales strategies, pricing decisions, and marketing research; design choices (graphics, colors, lighting, etc.); promotional strategies (commercials, billboards, sponsorships, etc.); and product choices (packaging, store locations, ingredients, etc.). Students gain experience by: making marketing decisions for their own business; writing press releases and creating commercials/advertisements; and developing marketing solutions for “real world” situations/partnerships with local businesses.

Marketing Management - CP     543100CW

Grades: 10, 11, 12

Prerequisite: Marketing

Be the boss and get to say “You’re hired” or “You’re fired!” Learn about leadership skills to help you climb the corporate ladder; laws protecting employers and employees and labor issues; human resource needs like employee interviews, training, and evaluations; and ethical behavior and the workplace. Students will complete activities such as: management decision making simulations; human resource department scenarios; a personal resume and job interview and job shadow experience.

Sports and Entertainment Management - CP   542600CW

Grades: 11, 12

Prerequisite: Marketing

Want to be the boss? Love sports? Love movies, TV, or music?  Get a job in these areas running the "business" side of things. Students will learn about: managing people and leadership positions in the sports or entertainment industry; finance and legal issues; dealing with management/player changes; box office and group sales; work with school and local businesses on event management projects; and have the chance to job shadow in the industry.