Audio-Visual Technology & Communications

Digital Art and Design course do not count toward the Fine Arts graduation requirement. 

Digital Art and Design 1                612000CW

Grades: 9, 10, 11, 12 

This is an introductory class to the world of design. This class will apply a student’s creativity in producing projects/assignments for the design industry. Students will design logos, brochures, tee shirts, buttons, notepads, vinyl decals, business cards, promotional products, digital compositions, posters, and/or advertisements with a focus on typography, color and the design elements and principles. There will be project-based learning using individual Mac workstations. Software includes Adobe Illustrator, Photoshop, and Canva.

Digital Art and Design 2   612100CW

Grades: 10, 11, 12

Prerequisite: Digital Art and Design 1 or Graphic Communication 1

This class will take students a step further and will focus on client work such as

promotional materials for the school, district, and outside stakeholders. Through project-based learning, students will design logos, brochures, tee shirts, promotional products, social media graphics, and publications with a focus on mastering their use of the design elements and principles. Focus will be on client management techniques as well as expanding their skills within software programs such as Adobe Illustrator, Photoshop, and InDesign.

Digital Art and Design 3 (Dual Credit)       955600EW & 753500EW

Grades: 10, 11, 12

Prerequisite: Digital Art and Design 2

Students in this course may earn dual credit courses through York Technical College: ARV 123 Color and Composition, ARV 205 Graphic Illustration

This Dual Credit course is offered through York Technical College and provided in two quarters, each of which earns the student three (3) college credits. This course emphasizes design thinking and problem solving to prepare students for collegiate arts programs or professional employment. Students will be expected to produce high-quality visual solutions while meeting strict deadlines. Evaluations are based on conceptual depth, technical precision and the ability to meet client or assignment requirements. Projects include client work as well as ones designed to encourage the refinement of a student’s personal aesthetic, such as brand boards, resumes, concert posters, brochures and digital portfolios. Students will experiment with 3D solutions such as point-of-purchase displays and promotional items and will be exposed to production techniques for large format graphics, signage, apparel, dye sublimation products, window displays, and more. Software includes: Adobe Illustrator, Photoshop and InDesign.

Digital Art and Design 3 (CP)         612200CW

Grades: 10, 11, 12

Prerequisite: Digital Art and Design 2

In this course, students will continue to hone their design and client management skills, while stretching their abilities to the 3D world by creating point-of-purchase displays and promotional items for retail sale. They will continue to work on public projects for the school and other clients and will be exposed to production techniques – large format graphics, signage, apparel, dye sublimation products, window displays, and more. Software includes: Adobe Illustrator, Photoshop and InDesign.

Digital Art and Design 4  (Dual Credit)          952800EW,  453900EW

Grades: 11, 12

Prerequisite: Digital Art and Design 3 Dual Credit with a recommended grade of 80 or higher and meet dual credit enrollment requirements

Students in this course may earn dual credit courses through York Technical College:  ARV 110 Computer Graphics, ARV 212 Digital Photography

This Dual Credit course is offered through York Technical College and provided in two quarters, each of which earns the student three (3) college credits. In this class students will focus on the principles, terminology, techniques, tools and materials of basic digital photography. Photography and Digital Art are the focus of this class, with students learning how to capture images using different photographic methods, including digital SLR cameras, scanners, and film. Students will use their images in projects that communicate an effective message. The core concepts of this class give students an introduction to a career in photography, advertising, digital art, retouching and restoration.The software used in this class is the most current version of Adobe Photoshop and Lightroom CC (Creative Cloud). This course includes preparation and certification/testing for Adobe Certified Professional in Photoshop.

Digital Art and Design 4 - CP                  612300CW

Grades: 11, 12

Prerequisite: Digital Art and Design 3

In the final level of Digital Art & Design, students will continue to build technical and client management skills as they work with a mentor in an on-campus opportunity. Students will apply their skills to create products for the school or district (such as banners, signage, logos, promotional products, advertisements, posters, and more.) At the end of the semester, the students will be required to attend and present at the DA&D Senior Show, where they will share work products and reflections from their mentor experience. After this course, students will be prepared to enter the workplace or continue further education at the university level.

Digital Art and Design 4 - Honors          612300HW

Grades: 11, 12

Prerequisite: Digital Art and Design 3 CP or DC

Students will continue to build technical and client management skills as they work with a mentor in a professional setting. Off-campus internships are available to students who have their own transportation, and on-campus opportunities are also available for those without transportation, or with after-school commitments. Goals of this course are to prepare students for life after high school by giving them a taste of the industry experience. Community partners include sign companies, design agencies, corporate settings, print shops, and more. Software includes: Adobe Illustrator, Photoshop and InDesign. At the end of the semester, the students will host a DA&D Senior Show, where they will share work products and reflections from their mentor experience. This course includes preparation and certification/testing for Adobe Certified Professional in Illustrator.

Media Technology (TV) 1 and 2 - CP         612400CW, 612500CW

Grades: 9, 10, 11, 12

These courses include the basic production techniques needed for creating a content across various platforms, including film, television, and social media. Through practical studio experience, students will explore camera techniques, sound engineering, lighting, writing, and editing as well as proper handling and use of equipment. These courses are also designed to give students the opportunity for hands-on experience both in front of and behind the camera and all aspects of a production environment.  In the advanced courses, students will work together to cooperatively write, produce and present content for the student body and community as well as understand and develop marketing strategies to promote events and activities across all media platforms.   

Media Technology (TV)  3 - Honors             612600HW     

Grades: 11, 12

Prerequisite: Media Technology 1 & 2

Media Technology 3 is the third course in the Media Technology program. In this course, students continue to explore the general field of communications, focused primarily on media production industries. Students will get hands-

on experience in production techniques for audio and video. They will work collaboratively writing, producing, directing, and editing projects using industry-standard software and equipment. Safety is emphasized in this course and students will have the opportunity to acquire an industry-recognized safety certification. Students will also learn about related fields such as graphic design, broadcast journalism, animation, sound design and engineering, special effects, online media development, marketing, and corporate communications.

Media Technology (TV) 4 – (Honors or Dual Credit)               612705HW / 757400EW & 757500EW                     

Grade: 12

Prerequisite: Media Technology 1, 2, 3

This capstone course is designed to provide students an introduction to the executive producer level of live television, filmmaking and videography including development, pre-production, production and post-production. The course covers higher level critical and problem-solving skills with an emphasis in digital production, managing a production team, delegating staff responsibilities, directing, post production and product marketing as well as creating a digital portfolio for college submission. Student will write, produce, direct, shoot and edit their own packages, oversee underclassmen packages and will be required to work with at least one outside client to produce a commercial, PSA or other video project (ex. Fort Mill School District Golf Tournament Video, Dancing with the Stars Promo Video, New District Elementary School line informational video) to client specifications and within client timeline. These works will be screened in a public venue.