Going live

Going live is quite an extensive process and something that we will manage on your behalf whilst liaising with you through the whole process.

Name

One of the first things we will need is a name for the property.

A personalised name should be:

Unique - So it's easy for guests to remember when telling their friends and family about their holiday, don’t be shy to be different.
Memorable - So it prompts guests to share the story of their holiday with their friends and family.
Brandworthy (InstaWorthy) - Something that will be the starting point in creating your property's own brand, think Instagram worthy.
Short and sharp - Something that is easy to say and remember.

A name should not be:

Something that references the suburb as this will be in the profile anyway
Something that is too foreign or difficult to say (and remember)
Something that is too cliche to Jervis Bay

Once we agree on a name for your property this name will be used as part of the set up process and will be used as the reference for the property moving forward.

Key Lockbox

To provide contactless and all-hours check-in, all of our properties require a key lockbox to be installed.

If your property already has a lock box installed we can look at working with this or if not we can make the necessary arrangements for this to happen on your instruction.

Housekeeper Set-Up

Once the property is 'Guest Ready', one of the first things we need to do is allocate a suitable housekeeper to work with us on the property.

Our approach to housekeeping is that we will work with the housekeepers on your behalf in an autonomous manner, taking full control and responsibility over who cleans the property, when the property is cleaned, the quality of the housekeeping and the costs associated.

The way we set up the property profile, housekeeping costs are passed onto the guests and are not a direct cost to the owner

We will:

Allocate a suitable housekeeper
Work with them to ensure they know the work required and how the property is to be presented and made guest-ready
Have them quote for a clean based on our cleaners checklist on the following link (if there is anything specific you wanted to add this can be discussed): Housekeeping checklist
Review their initial works
Spot-check their work moving forward

As part of our process of working with and managing our cleaners we proactively request feedback from guests via an internal review form. This gives guests the opportunity to report any issues with the housekeeping (or repairs and maintenance) that will be directed to us, vs the public review process, and allow us to take any action as necessary.

Supplies and Consumables

We will fit your property with essential supplies and consumables to ensure that guests have the best experience possible (we will do this so please do not do this yourself).

Bodycare products

Toilet paper
Tissues
Handwash
Shampoo
Conditioner
Body wash

Cleaning products

Dishcloths
Rubbish bags
Dishwashing liquid
Dishwasher powder
Multipurpose surface spray
Laundry powder
BBQ cleaning equipment

Pantry items

Salt and pepper
Coffee and/or coffee pods
Tea
Sugar
Milk (small long life)
Cooking oil/spray
Paper towel

We will do the initial set-up and maintain the supply of the items and products with the assistance of the housekeeping team.

Note:

Please do not add your own consumables to the property as all our properties hold the same list of items.

Photography and evacuation plans

All of our properties are professionally photographed with internal, external and aerial (drone) photography.

Central to the set-up process photos are one of the biggest influencing factors on which property a potential guest will book. Every property has different needs and we will work with the photographer to capture the best of what a property has to offer based on the properties location, look and feel, inclusions etc.

In addition to the photography, the photographer will also draw a floor plan which will then be used to create the evacuation plans as required to be able to list the property on the NSW Planning Portal.

Marketing Content

Along with the photos, we will create marketing copy and content that will be used with all promotions of the property which both describes the property and also lists its features and inclusions.

Pricing

In association with our owners, we price property based on a number of factors including but not limited to:

Location and proximity to facilities and services
Number of bedrooms/guests it can accommodate
Number of bathrooms
List of inclusions (WiFi, Air Conditioning, pet friendliness etc.)
Overall level of guest experience on offer - The WOW factor
Any other influencing factors

There are two approaches to the pricing conversation, the 'old way' and the 'new way'.

The 'old way' is to assess what the property has to offer as far as location, bedrooms, bathrooms, quality, inclusions etc. and set a pricing schedule for the year ahead. This is the way most property managers set their pricing and is a static pricing model that will deliver limited bookings, low occupancy and restricted revenue.

The 'new way' is to integrate the property into an algorithmic-driven, dynamic pricing software that will maximise bookings, boost occupancy and improve revenue. Assessing what the property has to offer as far as location, bedrooms, bathrooms, quality, inclusions etc. we work with you to implement a set of parameters within the dynamic pricing software to ensure we are getting the level of bookings that you want.

Beyond Pricing, the dynamic pricing software we use, say:

They use billions of market and consumer search data points to ensure that listings are always priced competitively
Their hosts and property managers increase revenue per night up to 35%
Their continuous enhancements to their pricing algorithm ensure their revenue management process are always making the most money
They use consumer search data to identify the specific drivers of high and low pricing based on fluctuating levels of consumer demand for different dates and types of listings
Their local demand data increases occupancy for future bookings by setting prices with confidence from the demand data in the market
They automatically adjust rates in real time based on search data. By analysing both longer term trends and daily search patterns their algorithms immediately identify changes, so if a new event gets announced and people start searching for accommodation their system increases the pricing right away.

Once in place Beyond Pricing provide us with a weekly report on how the property is performing and we hold a monthly meeting with our Beyond Pricing account manager to assess and manage all of our properties to ensure that you are getting the best from your property.

Without a dynamic pricing software integrated into your management team, you will miss out on bookings, have unnecessary vacancy and limited income.

STRA Registration (Short-Term Rental Accommodation)

As required by the Department of Planning and Environment, all properties being offered for STRA, or holiday rental, are required to be registered on their Planning Portal.

Once registered your property will be provided with a unique identifying number that is the official reference number recorded and used by the Department of Planning and Environment for all future reference and communications.

Create the Listing

Once the property is ready, and we have all photos and marketing material collated we will then create the listing in our property management software. Creating the listing in our property management software will allow us to distribute and display your property on all the potential booking channels such as:

Create Owner Portal - Homhero

Once we have created the HomHero profile we will set-up and send an invite and instructions to set-up and log-in to your Homhero owner portal.

The owner portal will allow you to log-in at any time and view or action anything and everything you need to do such as:

View current and future bookings
View current and past statements
View revenue and occupation
Make owner bookings
Make family and friend bookings

Property Signage

To assist in making for a smooth management process and an easy guest experience we install a number of signs around the property including:

Emergency contact details
House rules
Bin stickers with instructions
Property marketing sign

Instructions and Manuals

Every time a guest arrives at your property, it will likely be the first time they have arrived at your property and as such everything will be unfamiliar for them.

The more information we can put in front of guests in the way of instructions and manuals during their stay, the fewer frustrations they will have. A little time and effort during the set-up of your property will provide the guests with a better experience which will result in more 5-Star reviews.

Next: The management

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