Marketing

Marketing is an essential aspect of holiday rental management and is also such a broad topic. From presentation and photography to planning and pricing to content creation and channel management there is much to do to deliver a complete approach to marketing. Having already covered off on the preparation aspect of marketing including photography, pricing etc.  this section is all about generating bookings. 

Direct bookings

Whilst many of the bookings that are made come via third-party booking platforms (noted below), we do take a proactive approach to generate as many direct bookings as possible. Direct bookings can be generated via:

• Direct bookings on our website experiencejervisbay.com.au

• By phone

• From industry sites

• From our social media channels

• From our direct marketing

• From our Joint venture promotions, competitions and special campaigns

Booking platforms

When marketing your property we use all of the best performing platforms (channels) including but not limited to:

• airbnb.com

• booking.com

• stayz.com.au

• homeaway.com.au

• vrbo.com

• agoda.com

• And more

All of these channels are linked directly with Homhero, our property management software, and take instant and online bookings updating all other channel booking calendars in real time.

Industry sites

There are many industry sites that we list on and/or are affiliated with including but not limited to:

• visithuskisson.com.au - The Huskisson Chamber of Commerce site

• shoalhaven.com - The official Shoalhaven Tourism site

• visitnsw.com - The official New South Wales Tourism site

• australia.com - The official Australian Tourism site

• atdw.com.au - The Australian Tourism Data Wharehouse is Australia's national platform for digital tourism marketing in Australia

Social media

As social media continues to dominate most people's attention, this is one of the best places to promote properties. 

Using a multiplatform approach we are active on:

• Facebook

• Instagram

• Youtube (albeit we are still learning)

Direct marketing

Once a guest has stayed with us, we will likely hold their email address and mobile number, which is great news.

This allows us to run direct marketing campaigns, including:

• Drip-fed email campaigns

• Monthly and/or seasonally-based guest e-newsletters and updates

• SMS blasts with special offerings

All of our direct marketing is designed to create brand loyalty and ultimately repeat and return guests booking directly.

Joint venture promotions, competitions and special campaigns

We are always talking with and looking to work with local Jevis Bay businesses to create joint venture promotions, competitions and special campaigns. Most of our promotions, competitions and campaigns run in the off-season to maximise the availability of the low season.

These can include things such as:

• A joint venture offering with other local businesses packaging up accommodation and activities

• A promotion where they will receive something special/for free if they book direct with us

• A competition where people can enter to win a weekend away 

• Multi-night stay discounts

• And more

Next: Reservations