Marketing

The Marketing program prepares students to thrive in today’s fast-paced, digitally driven economy. With a focus on advertising, branding, customer engagement, and sales strategy, students gain a comprehensive understanding of how products, services, and ideas are promoted across industries. As digital platforms reshape how businesses connect with consumers, students also learn how to develop and execute digital marketing strategies using real-world tools and trends.

Throughout the program, students build skills in graphic design, data analysis, communications, customer service, project management, and entrepreneurship. They explore concepts like social media marketing, search engine optimization (SEO), influencer branding, and consumer behavior. From creating advertising campaigns to developing business plans and pitching ideas to mock investors, students take their ideas from concept to launch.

In addition to technical skills, the program emphasizes cultural awareness, ethics, and social responsibility, preparing students to lead in diverse, global markets. Whether students plan to enter the workforce directly or pursue further education in business or marketing, this pathway provides the creative, strategic, and professional foundation to succeed.

Career Outlook

Graduates of the Marketing program are prepared for a wide variety of entry-level positions in business, retail, digital media, and entrepreneurship, including:

Sales Associate or Retail Manager Trainee

Gain experience in customer engagement, merchandising, and sales performance.

Social Media Coordinator (Entry-Level)

Assist in creating, scheduling, and managing content across platforms.

Marketing Assistant

Support marketing teams with campaign planning, promotions, and data reporting.

Brand Ambassador

Represent and promote a brand through events, sampling, and outreach.

Customer Service Representative

Deliver exceptional service while supporting brand reputation and client loyalty.

Event Assistant or Coordinator Trainee

Help organize and execute marketing or corporate events.

Public Relations Assistant

Assist in crafting press releases, managing media lists, and tracking coverage.

Promotional Product Sales or Representative

Work with businesses to create custom marketing merchandise.

Content Creator (Freelance or Entry-Level)

Produce and edit basic video, blog, or social media content for small businesses or personal brands.

Entrepreneur / Small Business Owner

Launch and promote your own product or service using marketing fundamentals learned in class.

Careers with Continued Education

Further education in marketing and business opens doors to high-level careers in advertising, brand strategy, product development, and corporate leadership. Students who pursue a college degree can take their creative and analytical skills to the next level.

Associate's Degree (2 years)

Associate in Marketing
Associate in Business Administration

Bachelor's Degree (4 years)

Bachelor of Science in Marketing
Bachelor of Business Administration with a concentration in Marketing

Master's Degree (6+ years)

Master of Business Administration (MBA) in Marketing
Master of Science in Marketing

Marketing Careers with College Degrees:

Marketing Manager (Bachelor's/Master's) - $90,000/year
Product Marketing Manager (Bachelor's/Master's) - $162,000/year
Brand Manager (Bachelor's/Master's) - $103,000/year

These roles involve leading campaigns, launching products, analyzing market trends, and building brand identity on a national or global scale.

Certifications

HubSpot Social Media Marketing
OSHA 10
HubSpot SEO Optimization
Canva Design School
Google Analytics

Field Trips + Internships

Patriot Place at Gillette Stadium
Museum of Fine Arts
New England Coffee Roasters

Internships:

Members Plus Credit Union (summer)

Number of Students in Program

26 exploratory students will be accepted into the program each year. This program has a maximum occupancy of 26 students per grade level, 78 students in total.

Marketing students in front of TD Garden after visiting the Sports Museum.

About MKT Students:

You are creative and love thinking outside the box.
You enjoy analyzing trends, data, and what drives consumer behavior.
You’re a strong communicator—whether writing, speaking, or pitching ideas.
You’re tech-savvy and interested in social media, branding, and digital tools.
You like solving complex problems and coming up with smart, strategic solutions.
You’re curious about what motivates people—and how to influence decisions.
You enjoy using tools like Canva, working on your presentation skills, and collaborating with others.
You’re self-motivated, adaptable, and always looking to improve.
You dream of launching a brand, building a business, or making an impact through marketing.

Marketing is the best pathway at EHS for combining business and creativity!

If you love creativity, collaboration, and bringing big ideas to life, Marketing is the perfect fit. In this program, students don’t just learn how to sell a product, they learn how to design it, brand it, promote it, and pitch it with confidence. With hands-on projects in advertising, social media, product development, and visual storytelling, Marketing gives students the tools to stand out in today’s digital world.

Students graduate with real-world experience, industry-relevant skills, and a strong foundation in communication, leadership, and strategic thinking. Marketing isn’t just about numbers, it’s about making meaningful connections, building a brand, and shaping the customer experience. That’s why year after year, our graduates continue to thrive in college and careers in marketing, business, and beyond.

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