sports and entertainment marketing

In this course students will learn the seven basic marking functions through the in-depth study of sports and entertainment industries. Concepts addressed include sponsorships, endorsements, promotions, advertising, public relations, sport and movie marketing, and career opportunities in marketing and entertainment related fields. Students will complete a variety of individual and group projects including projects such as marketing an entertainer, creating a plan for a new professional sports franchise, and marketing a theme park. Students will have the opportunity to expand their knowledge of the financial impact tied to marketing sports, entertainment, music, and films through projects, guest speakers, and field trips. Through project based learning opportunities students will begin to develop artifacts for a professional marketing student portfolio.