https://www.asa.org.uk/resource/abc-cheatsheet-for-love-island.html

You don't have to graft to get to grips with the key advertising rules in life after the villa. We don't want to get all Factor 50 on you, so we've written an ABC Cheat Sheet to help celebs and influencers stay loyal to their followers.

This is a campaign we're running in conjunction with ITV's Love Island, helping the contestants and other celebs and influencers stick to the ad rules.

The UK advertising watchdog has teamed up with ITV to create a "cheat sheet" that will help this year's Love Island contestants navigate social media ad rules when they leave the villa.

The popularity of the show means that this year's contestants are set to earn as much as £7000 per sponsored Instagram post when the series wraps up. As such, the Advertising Standards Authority (ASA) has published an at-a-glance checklist designed to stop them from falling foul of a regulatory investigation.

At the heart of the "advertising survival kit" is the message that Love Islanders should be transparent with followers when the images or videos they post on platforms like Twitter and Instagram have been paid for by brands.

Both the ASA and the Competition and Markets Authority (CMA) already recommend that all influencers upfront hashtag disclosures such as #ad to signpost this, rather than #spon or #paid.